GUEST POST: Sanket Rambhia, Xtreme Media (INDIA) Advertising has been an essential component for achieving business success and outreach for a long time. Out-of-home ... […]
Daktronics, a producer of LED video displays, has partnered with AV integrator Control Point Technology to outfit nine current and soon-to-be-installed Barstool Sportsbook branded locations with LED video and digital ticker displays, according to a company press release. […]
Here’s a case of perception not being reality, with research data suggesting the LCD video wall market is seeing very solid growth at the ... […]
By Steve Nicklin. According to Kantar, OOH automotive ad spending is off to a great start in 2022, with January pacing 23 percent ahead of 2021. Automotive dealer spend, which represented 79 percent of the OOH category in January, is up 18 percent, while manufacturer brand spend is up 56 percent, and dealer association spend is up 36 percent. […]
By Norm Chait, Sr. Director, OOH Practice Lead, Quotient. Digital advertising receives a lot of attention for its ability to target specific consumers with personalized messages. But did you know that digital out-of-home (DOOH) is part of that and can deliver compelling results? […]
The Major League Baseball season opens next week and venues like the home park for the Toronto Blue Jays will be unveiling off-season upgrades ... […]
Stephanie Gutnik: The first thing I tell “new to DOOH” buyers is that these are not your mother’s billboards. Our industry often lumps those old-school billboards with new-school digital displays. But that “D” in front of the “OOH” is a big differentiation factor. […]
By James Careless. Once considered a novelty, digital signage in airports, bus stations, and rail terminals have become an essential source of guidance, information, and entertainment for the travelers who use them. […]
EI's self-serve platform will allow brands to access DOOH inventory throughout the U.S., including ad placements on Verizon's golf course screens, with plans to expand into hotel rooms, ski resorts and rental vehicles later this year. […]
Video walls come in all shapes and sizes, each with varying capabilities for showcasing different types of digital signage content in different arrays and configurations. With so many video wall options available to system integrators and AV professionals, here are some essential technologies to keep in mind for your next digital signage video wall project. […]
Sponsored content. Having the right processes and tools in place will help you drive sales, boost revenue, and stay ahead of your competitors and meet the moment heading into the future of DOOH. Not sure where to start? […]
Content promoted by Waze. By Jenni Baker. Cars have become the ultimate mobile marketing device, with GPS navigation apps including Waze providing greater opportunities for marketers to meet their customers on the move. […]
by Tom Ryan. With looming changes to cookies set to undermine online targeting, retailers and brands are reconsidering ways to reach consumers in stores. The attention comes as larger retailers are building massive advertising platforms online in order to take advantage of their access to customer data to personalize ads on their apps and websites. […]
KanBan Culture’s DOOH inventory will be integrated into the Hivestack Supply Side Platform (SSP) allowing buyers to activate it programmatically for the first time in the Taiwanese market. […]
The trade association AVIXA has suspended the memberships of Russian companies and individuals, and banned Russian companies from exhibiting at its biggest trade shows, ... […]
