By Chris Velazco and Tatum Hunter. The world’s biggest consumer electronics trade show known as CES feels weird this year, with far fewer attendees gracing the Las Vegas conference halls where consumer tech companies show off their latest and greatest (almost) every January. […]
Catalina, a shopper intelligence and omni-channel media provider, and PlaceIQ, a leading data and technology provider, have partnered to bring location-driven planning, measurement and attribution to CPG retailers. Catalina will use PlaceIQ’s Firehose Visits product to enhance its measurement, audience creation and analytics offerings. […]
Media veteran and 2020 OOH professional of the year Fabian Trevor Cowan has been appointed as CEO of the newly formed joint venture between Sapio Analytics, data driven government advisory group, and Parthiv Group, a conglomerate into finance, insurance, marketing, technology and more, Sapio Parthiv Heritech. […]
By Dan Nausley. What should a small out of home company owner think about if they want to take their company to the next level? Often what I see is learning what it takes to scale their company to the next level. […]
Billboard Insider posted on the torrid fourth quarter 2021 out of home transactions market a couple of days ago. We have learned since then that Clear Channel Outdoor closed 5 acquisitions in 4 different markets for digital and printed billboards in fourth quarter 2021. Nice to know there’s another alternative for out of home sellers seeking liquidity. […]
The Austin, TX-based streaming content platform Atmosphere has announced a big cash raise intended to continue expanding its on-premises TV entertainment for business footprint ... […]
In a year in which New Year’s Eve fireworks celebrations were still scaled back or cancelled in many cities around the world, drones and outdoor LED advertising screens have played a starring role in organised festivities. […]
By Mark Boidman, Managing Director, Solomon Partners. Advertisers have always had budgets specifically reserved for each channel, which do not change much year to year. However, specifically within out of home media (“OOH”), additional dollars are now flowing into OOH from what used to be allocated or earmarked for other channels (e.g., TV, print, radio). […]
CES 2022 officially starts on January 5, but we've already had some exciting sneak peeks from some major players. Even better, today, January 4, sees some big keynote presentations from AMD, Nvidia and Intel. These three companies will be showing off their visions of the future for laptops and PCs. […]
Many CES exhibitors are taking their reveals online instead of attending live in Las Vegas. CES 2022 is now in full swing, with Tuesday's press day schedule set to feature major exhibitors whether or not they're attending in Las Vegas. […]
By Colin Gleeson. Cinema advertising only partially recovered this year, but is expected to grow by close to 90 per cent in 2022 The highest level of growth was recorded in the drinks industry, according to a new report. The report by GroupM Ireland, a media investment company, also predicts growth of 9 per cent in the Irish advertising market this year. […]
New variants derailed the return to in-person, and the digital transformation continued to take hold. In 2021, Questex continued to adapt its business in response to the pandemic and hosted a mix of in-person, virtual, and hybrid events — it was an exciting 12 months for the company, and there will inevitably be more successes and learning opportunities in the coming year. […]
This is to announce the closing on outdoor assets in North Carolina and Virginia from Toby Outdoor to Adams Outdoor Advertising. The Seller, Toby Outdoor, is a North Carolina-based company headed by Jim Troy. Jim says, “It’s extremely gratifying to have the opportunity to sell these assets to a first-class organization that truly appreciates their quality. […]
UK DOOH ad network Smart Media will work with a California company whose technology can track the number of people and vehicles passing electronic billboards. Durham firm Smart Media Group and its Smart Outdoor subsidiary will use small boxes from American tech business Data Jam that are fitted to outdoor advertising to more accurately count the audience of its digital screens. […]
Clear Channel (up 98%) led the way followed by Lamar Advertising (up 45%) and OUTFRONT (up 37%). The S&P 500 increased 27%. […]
