Editors’ Picks

Are you liable for damages if a landlord cancels a billboard lease and you put up a billboard next door? (Billboard Insider)

Billboard Insider’s take:  Nothing should stop you from attempting to maximizing your profits by constructing a billboard near a terminated lease.  You are fine so long as you are pursuing a profit opportunity and not simply trying to injure another party.  And avoid language which requires you to remove a billboard structure’s foundation.  It saves you money when a lease terminates. […]

billboardinsider.com
Wed, Dec 15, 2021 at 5:44 PM

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16:9: LA-based Creative Technology Shop StandardVision Starts Marketing Own LED Display Product

LA-based StandardVision has developed a reputation for designing and delivering great-looking digital experiences, particularly in the commercial real estate sector. But the creative technology ... […]

sixteen-nine.net
Wed, Dec 15, 2021 at 5:41 PM

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16:9: New Hall At Shenzhen’s Stunning Airport Features Giant LED Halo Screen

We’ve seen halo displays at big sports venues in the US – notably the NFL stadiums in Atlanta and LA – but here’s a ... […]

sixteen-nine.net
Wed, Dec 15, 2021 at 10:10 AM

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Krispy Kreme sells doughnuts through hole in LED wall (AVInteractive)

An LED video wall with a doughnut-shaped hole in the middle is making mouths water at a Krispy Kreme store in Edinburgh, Scotland in an experience controlled through the embed signage software platform. The store was inspired by the initiative of founder Vernon Rudolph. […]

avinteractive.com
Wed, Dec 15, 2021 at 12:10 AM

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OOH may face the same challenges as daily newspapers if it doesn’t adapt (Billboard Insider)

Dan Nausley, President, Sandler Training and the OOH Sales Mastery Class The newspaper industry was (and is) a victim of an ever-changing competitive business climate that it was unwilling and later unable to adapt to early enough to be able to retain significant market share.  Obviously, it varies from company to company however, it is not uncommon for a newspaper today to be generating operating profits at less than 10% of what they enjoyed just 15 years ago. […]

billboardinsider.com
Wed, Dec 15, 2021 at 12:10 AM

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Supply-side platform for programmatic OOH media Place Exchange launches tool for OOH audience measurement (Digital Signage Today)

PerView enables users to perform RFI measurement across different OOH publishers, asset types, geographies, consumer segments, and timeframes from individual OOH publisher displays and networks, to cross-publisher OOH advertising campaigns. […]

digitalsignagetoday.com
Wed, Dec 15, 2021 at 12:10 AM

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Why a European Sale Makes Sense for Clear Channel Outdoor (Billboard Insider)

Billboard Insider thinks a European sale will be a good thing. The parts will be worth more than the sum of the whole because the market will apply a higher valuation to a smaller easier to understand business. […]

billboardinsider.com
Tue, Dec 14, 2021 at 11:55 PM

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Clear Channel Outdoor mulls selling European division (Billboard Insider)

Billboard Insider’s note: The market liked this announcement.  Clear Channel stock rose 7.8% yesterday.  The S&P 500 dropped 0.9%, Outfront dropped 1% and Lamar dropped 1.2%. Board of Directors of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) has authorized a review of strategic alternatives for its European business, including a possible sale. […]

billboardinsider.com
Tue, Dec 14, 2021 at 11:52 PM

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Could Holograms Be the Future of Entertainment and Advertising? (Rolling Stone)

What do Michael Jackson, Frank Zappa, Whitney Houston and Tupac all have in common? We’ve been able to pay tribute to these iconic performers through a series of “holographic resurrections. […]

rollingstone.com
Tue, Dec 14, 2021 at 11:50 PM

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OAAA CEO Anna Bager reviews post-pandemic revival of OOH, the state of OOH measurement and more (AdExchanger Podcast)

The start of the pandemic was a tricky time for the out-of-home advertising industry for obvious reasons. It’s hard to reach people outside when they’re being encouraged to spend as little time outside as possible. And so as digital advertising soared in 2020, out-of-home (OOH) ad revenue plummeted. […]

adexchanger.com
Tue, Dec 14, 2021 at 11:50 PM

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Taller 5G LinkNYC kiosks win approval—except in residential areas (Crain)

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crainsnewyork.com
Tue, Dec 14, 2021 at 11:48 PM

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Hivestack executive bullish on OOH revival, despite the pandemic (BandT)

No other media channel (except perhaps the cinema industry) experienced the same highs and lows as OOH during the pandemic. For an industry that puts posters and screens in the busiest places possible, which are by definition outside of the home, worldwide orders for people to stay at home proved to be especially challenging. […]

bandt.com.au
Tue, Dec 14, 2021 at 11:42 PM

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How digital out-of-home can meet the data privacy moment (Vistar Media via The Drum)

by Eugenie Chen. Apple’s iOS 14.5 privacy changes, which force apps to get explicit consent to track user behavior, tore through the ad tech ecosystem like a tornado. […]

thedrum.com
Tue, Dec 14, 2021 at 11:38 PM

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CEO of LUMO Digital Outdoor: OOH accounts for only 10.4 percent of agency advertising spend in Australia (BandT)

By Phil Clemas. We need to do something about raising its profile and lifting the lid on the issues that plague its growth. With effort and focus around some key issues, we have the potential to double that to 20 percent in the next three years. […]

bandt.com.au
Tue, Dec 14, 2021 at 11:31 PM

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Intersection to manage all ad space at rail stations and on railcar, bus, streetcar and paratransit vehicles in Atlanta (Mass Transit Mag)

Through the agreement, Intersection will bring its suite of static and digital media products to more than 800 buses and paratransit vehicles, nearly 40 bus and rail stations, and several EV charging stations. Intersection will also deploy 200 new digital advertising screens across the MARTA system, creating a new digital network capable of driving additional revenue for the transit agency. […]

masstransitmag.com
Tue, Dec 14, 2021 at 10:53 PM

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