Solmate currently has 6,000 premium digital screens in high-end hair salons across Taiwan, with plans to increase this to >10,000 by the end of 2022. […]
By Kevin Gephart. Your biggest KPI is the number of sales calls you make. The big idea to grow sales: resolve in 2022 to do one more thing each and every workday. It will insure you have a great year. […]
Digital signage has matured through the years to a state that networks announced with 1,000s of screens is no longer big, encouraging news, but ... […]
Here’s a good reminder, if one is needed, that good work can be done without investing six or seven figures in a fine pitch ... […]
He presides over a diverse international business empire that grew from humble beginnings in 1961 to post $12.7 billion in revenue last fiscal year—a 16.5-percent jump over 2019. Canada Wide Media chair and CEO Peter Legge chatted with the chief executive of privately held Jim Pattison Group, which employs some 51,000 people, about where he came from and where his company is going. […]
Billboard Insider’s take: Here are two press releases on a huge development – an alternative reach, frequency and impressions provider for independent out of home operators. We’re intrigued by Chris Cowlbeck’s comment that Place Exchange is willing to seek MRC accreditation once an OOH standard is finalized in 2022. […]
By Zoe Samios. It may have taken four years, with two corporate mergers, a court dispute and a global pandemic getting in the way, but the biggest revamp of downtown Sydney’s streetscape has begun. […]
Sophie Hamilton, PML Group. 2021 was a year when advertisers re-engaged the core strengths of the channel to build their brands through the medium’s potent combination of high impact classic panels, digital innovation at scale and attention-grabbing special builds. OOH got its swagger back, and here we showcase some of that great work from the past twelve months. […]
by Jian Hui Hoh. What is face detection? Face detection is a technology that uses machine learning techniques and algorithms to find human faces within a captured video. […]
Part of the solution is Visual Arts' digital signage software, CMS Signage Player. Kesko's goal was to find a common system and the possibility of centralized control of all its digital screens in its 1,500-plus stores around Finland. […]
In a pathbreaking step to bring uniqueness to the media and broadcasting industry, TIMDAA, the leading advertising agency for the Delhi Airport, has partnered up with Lemma to launch a pDOOH platform at the airport. TIMDAA, an OOH company of the Times Group, is in charge of the advertising and communication of the Delhi Airport. […]
By Matt O'Connor. Many people think they know what OOH advertising is, but some perceptions are still very much stuck in the past. The truth is, OOH has changed a lot over the past few years. So here are nine reasons you should consider allocating more budget to OOH advertising in the coming year. […]
Old Mutual, a financial service and insurance firm based in South Africa, recently rolled out a digital signage network in 25 of its retail branches with help from another South African company, Moving Tactics, according to a company press release. The digital signage system digitally connects with customers in-store, providing them with finance messaging, stepping away from paper-based marketing. […]
Insider's take: The $1.00 quarterly dividend was expected, but Lamar has been on a roll coming through the pandemic and the extra special dividend of $0.50 was well timed for investors. The $4.00 per share annual dividend provides a 3.49% forward yield based on yesterdays per share price of $114.44. A year ago, Lamar was trading at $87.10, so an annual growth rate of 31%. […]
Ocean Outdoor will "send brands into the metaverse", the company has announced, after partnering with Admix, an adtech company that has pioneered the non-intrusive digital ad format In Play. Starting on Sunday, the two companies are working on series of activations that couple digital out-of-home (DOOH) with virtual worlds, aimed at driving incremental reach for advertisers. […]
