In connection with the purchase, Firefly signed agreements with four additional taxi and bus fleets in Las Vegas. This move solidifies Firefly’s position as the leader in taxi advertising in the Las Vegas market and answers the call for increased demand and market penetration from advertisers. […]
Hong Kong-based advertisers will now be able to buy programmatic DOOH inventory through the Hivestack DSP via Open Exchange and Private Marketplace deals. Programmatic DOOH is one of the fastest growing channels in Hong Kong and provides crucial opportunities for media buyers to plan and deliver contextualized, targeted and measurable campaigns at scale across premium DOOH inventory in the region. […]
Solmate currently has 6,000 premium digital screens in high-end hair salons across Taiwan, with plans to increase this to >10,000 by the end of 2022. […]
By Kevin Gephart. Your biggest KPI is the number of sales calls you make. The big idea to grow sales: resolve in 2022 to do one more thing each and every workday. It will insure you have a great year. […]
Digital signage has matured through the years to a state that networks announced with 1,000s of screens is no longer big, encouraging news, but ... […]
Here’s a good reminder, if one is needed, that good work can be done without investing six or seven figures in a fine pitch ... […]
He presides over a diverse international business empire that grew from humble beginnings in 1961 to post $12.7 billion in revenue last fiscal year—a 16.5-percent jump over 2019. Canada Wide Media chair and CEO Peter Legge chatted with the chief executive of privately held Jim Pattison Group, which employs some 51,000 people, about where he came from and where his company is going. […]
Billboard Insider’s take: Here are two press releases on a huge development – an alternative reach, frequency and impressions provider for independent out of home operators. We’re intrigued by Chris Cowlbeck’s comment that Place Exchange is willing to seek MRC accreditation once an OOH standard is finalized in 2022. […]
By Zoe Samios. It may have taken four years, with two corporate mergers, a court dispute and a global pandemic getting in the way, but the biggest revamp of downtown Sydney’s streetscape has begun. […]
Sophie Hamilton, PML Group. 2021 was a year when advertisers re-engaged the core strengths of the channel to build their brands through the medium’s potent combination of high impact classic panels, digital innovation at scale and attention-grabbing special builds. OOH got its swagger back, and here we showcase some of that great work from the past twelve months. […]
by Jian Hui Hoh. What is face detection? Face detection is a technology that uses machine learning techniques and algorithms to find human faces within a captured video. […]
Part of the solution is Visual Arts' digital signage software, CMS Signage Player. Kesko's goal was to find a common system and the possibility of centralized control of all its digital screens in its 1,500-plus stores around Finland. […]
In a pathbreaking step to bring uniqueness to the media and broadcasting industry, TIMDAA, the leading advertising agency for the Delhi Airport, has partnered up with Lemma to launch a pDOOH platform at the airport. TIMDAA, an OOH company of the Times Group, is in charge of the advertising and communication of the Delhi Airport. […]
By Matt O'Connor. Many people think they know what OOH advertising is, but some perceptions are still very much stuck in the past. The truth is, OOH has changed a lot over the past few years. So here are nine reasons you should consider allocating more budget to OOH advertising in the coming year. […]
Old Mutual, a financial service and insurance firm based in South Africa, recently rolled out a digital signage network in 25 of its retail branches with help from another South African company, Moving Tactics, according to a company press release. The digital signage system digitally connects with customers in-store, providing them with finance messaging, stepping away from paper-based marketing. […]
