By: Davina van Buren. Casinos were some of the hardest-hit hospitality venues in 2020 and 2021, but things are looking up. According to a recent U.S. […]
Questex’s Digital Signage Experience 2022 (DSE), the event and digital platform for the digital signage industry, announces the Digital Signage Federation (DSF) will join the conference as an Industry Association partner. DSE takes place March 22-24, 2022 in Las Vegas at the Las Vegas Convention Center. […]
A new arena in Hungary is to house a 216qm LED centrehung CUBE scoreboard that will be the largest in the country and an 800 sqm LED video wall that is thought to be the largest in Central Europe. The screens form part of an LED video wall and digital signage project undertaken by the Visual Europe Group at the Budapest Multifunctional sports and Event Hall in Nepliget, Hungary. […]
Since the emergence of the green screen in the early 1930s, there has been a steady stream of technological innovation on film and TV sets, including the Dunning Method and the Sodium Screen Process. But nowadays, virtual production is here to revolutionize filmmaking. […]
Out-of-home media sales grew by +12% to $27 billion in 2021. The slower and more gradual recovery of OOH was expected due to the declines in consumer mobility, particularly in the heavily advertised transit segment, hurting OOH media audience and reach for most of 2021. […]
by Arvind Hickman. The industry is predicted to grow by 35.7% this year. UK advertising is forecast to grow faster than all other major international markets, thanks largely to strong gains in digital and TV. […]
You may vaguely remember a time in the distant past when industry people got together for events, clinked glasses and made up stories that ... […]
A free subscription is required to read this article. Amid historic supply chain disruptions, a commercial market shifting to e-commerce at unprecedented speed and emerging technologies such as augmented reality sweeping our digital landscape, marketers require new approaches to winning over consumers during the holidays, argues Yahoo’s chief business officer Iván Markman. […]
By Anupama Sajeet. As the markets and public spaces open up and consumers’ mobility return back to normal, the OOH (Out-Of-Home) industry is rebounding from a long phase of shutdowns. The festive season in India this year witnessed a resurgence in OOH campaigns as the industry shifted gears and advertisers adjusted their game plan to take advantage of the evolving OOH landscape. […]
Visit the Sales Page of Billboard Insider. Lots of articles on how to sell out of home. And watch this space for further developments because Billboard Insider will publish a book on selling out of home in the next few months. […]
The beloved characters from Universal Studio’s popular movie ‘Sing’ will be returning to theatres with a sequel on Christmas- but in the meantime, travelers can find them displayed across terminal 4 at Los Angeles International Airport. […]
By: Davina van Buren. The reopening of the hospitality sector is a golden opportunity for hotels to rethink how they should invest to stay competitive in the market for years to come. After labor shortages and evolving safety protocols set the industry back last year, a main theme among hoteliers now is “how do we get guests to come back? […]
During the soccer Copa America 2021 soccer tournament played in Brazil, DIRECTV carried out an innovative regional DOOH campaign with the objective of generating brand awareness, through the use of high-impact media and dynamic ads in real-time in the main cities of Argentina, Chile, Colombia, Ecuador and Uruguay. 60% out of 250 advertisers and marketing specialists in the US plan to invest in DOOH in the coming months, making DOOH one of the pillars of the advertising industry. […]
Interview with Lauren Sak, senior marketing director at Intersection. I don't think we could have predicted that it would be a year ago, but across nearly all of our markets, we're seeing the employee recruitment category boom in 2021. Overall, we've seen three times the revenue in this category compared to 2019. […]
Hirect, a free chat-based hiring platform specifically for startups and job seekers, has strategically dipped its toe into the Bay Area waters with billboards along the major corridor between South San Francisco and San Jose, with plans to dive right in early next year. […]
