Editors’ Picks

French in-store DOOH network Inmediacenter makes its ad inventory available for programmatic buying via Vistar’s SSP (Digital Signage Today)

Part of the French retail group Auchan, Imediacenter's network includes more than 3,000 digital poster screens in shopping malls and Auchan superstores in France, now available through the Vistar SSP. "Confident in our innovative digital and Out-Of-Home strategies, we are committed to provide our clients with personalized premium solutions to efficiently communicate with their audiences. […]

digitalsignagetoday.com
Sun, Dec 5, 2021 at 3:19 PM

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16:9: ISE Announces Plans For Digital Signage Boulevard; Releases Details On Annual Digital Signage Summit

Integrated Systems Europe has dubbed the digital signage and DOOH technology area at its new exhibit hall home in Barcelona the Digital Signage Boulevard. ... […]

sixteen-nine.net
Sun, Dec 5, 2021 at 9:43 AM

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Lamar Installs Overhead Digital Billboard Network at Indianapolis International Airport (Billboard Insider)

Lamar Advertising Company (Nasdaq: LAMR) has launched a new Overhead Digital Network at Indianapolis International Airport (IND) as part of its planned, high-impact upgrade of digital displays. Lamar was awarded the advertising contract at IND on March 1st this year. […]

billboardinsider.com
Sat, Dec 4, 2021 at 5:36 PM

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Lindmark Outdoor Media purchased Quail Outdoor in New Mexico and Griffin Outdoor in Tulsa (Billboard (Insider)

Andy McDonald, VP & General Counsel, Lindmark Outdoor Media How does the Quail Outdoor acquisition makes sense for your existing New Mexico footprint? Quail has good coverage in areas in which we already had market dominance, so the acquisition of Quail simply allows us to provide additional inventory to our advertisers. How many faces do you have in New Mexico? […]

billboardinsider.com
Fri, Dec 3, 2021 at 5:30 PM

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16:9: Velocity Marks Halfway Point In 4,000 Screen Rollout On Redbox DVD Rental Units

Probably like many to most people, I kind of assumed the DVD and gaming rental business was largely a thing of the past, and ... […]

sixteen-nine.net
Fri, Dec 3, 2021 at 9:09 AM

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16:9: Toronto Mega-Mall Uses PORTL’s Hologram-ish Displays To Run Virtual Fashion Shows Through Holiday Season

(Image: Dustin Fuhs) An “activation” that’s somewhere between interesting and gimmick-y used one of PORTL’s transparent LCD set-ups to do a virtualized fashion show ... […]

sixteen-nine.net
Fri, Dec 3, 2021 at 8:33 AM

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Recent acquisitions indicate that it’s a seller’s market in OOH (Billboard Insider)

Billboard Insider is aware of 5 transactions which closed yesterday. Juggernaut Media divested assets in Phoenix. Media Choice acquired Kramerica Outdoor Advertising in North Texas Lindmark Media acquired Quail Outdoor in New Mexico and 77 static displays from Griffin Media in Tulsa, Oklahoma OUTFRONT Media acquired four high profile digital billboard faces in Dallas from Burkett Media. […]

billboardinsider.com
Thu, Dec 2, 2021 at 5:08 PM

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Shopper data firm Catalina to measure the effectiveness of DOOH ads run on on screens at GSTV’s 26,000 locations (PRNewswire)

Catalina will measure the effectiveness of advertising on GSTV to help retailers and brands optimize the impact of specific GSTV ads on in-store sales.. GSTV's digital video platform includes DOOH screens at more than 26,000 fuel retailer sites across the U.S. visited by more than 96 million unique viewers each month. […]

prnewswire.com
Thu, Dec 2, 2021 at 3:34 PM

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16:9: The Video Electronics Standards Association Open-Sources Some 28,000 High-Rez Image And Video Files For Display R&D Work

Hat Tip Display Daily for finding this … The Video Electronics Standards Association – aka VESA- has taken the interesting step of making more ... […]

sixteen-nine.net
Thu, Dec 2, 2021 at 3:05 PM

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Variety: Now a public company, Redbox plans to sell ad screen inventory from 4,000+ of its DVD kiosks to Hollywood studios and to national and local marketers

By Todd Spangler. In October, Redbox Entertainment became a publicly traded company after merging with a special purpose acquisition company (SPAC). Redbox wants to show it can generate incremental revenue from its large kiosk footprint, even as it pivots toward a streaming future. […]

variety.com
Thu, Dec 2, 2021 at 3:04 PM

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MediaPost: Uber Digital Out-of-Home Inventory Now Available Via Vistar’s Programmatic Exchange

Uber OOH, the official digital ad network running on Uber cars, this morning announced a deal enabling its inventory to be purchased programmatically on Vistar Media's exchange. […]

mediapost.com
Thu, Dec 2, 2021 at 3:02 PM

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How brands are using location-based DOOH advertising and measuring its effectiveness in post-lockdown India (Exchange4Media)

by Rasika Kiran Upasani. After being severely hit by the pandemic, OOH media was grounded for months and had to endure a dry spell. As markets began opening up, the mobility rates also began rising in certain metropolitan areas. […]

exchange4media.com
Thu, Dec 2, 2021 at 12:11 AM

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Visual Art deploys digital signage at Lyko flagship store in Oslo (Visual Art)

With its 300 square meters, the store in central Oslo is the largest store Lyko has built in Norway. And considering the knowledge and focus on digital screens Lyko themselves have, it’s a bit of a dream customer for a digital signage provider. – Lyko are incredibly good at using the spaces in the shop correctly. […]

visualart.com
Thu, Dec 2, 2021 at 12:10 AM

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Western Sydney’s Club Parramatta deploys an Exterity IPTV and digital signage system (AVInteractive)

Club Parramatta, a modern, spacious dining and entertainment venue in the Paramatta suburb of Western Sydney, has deployed an Exterity IPTV and digital signage system as part of a $25 million (AUD) refurbishment project. The installation includes over 100 Exterity appliances – including media players, encoders and gateways. […]

avinteractive.com
Thu, Dec 2, 2021 at 12:10 AM

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What the current inflation means for out-of-home advertising businesses (Billboard Insider)

A November 2021 New York Times headline says it all: The Bond Market Says Inflation Will Last. You Should Be Listening. The article appeared shortly after the bond market’s 5 year inflation expectation rose to 3%. […]

billboardinsider.com
Wed, Dec 1, 2021 at 9:37 PM

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