Editors’ Picks

Study shows marketers increasingly include digital out-of-home in their omnichannel campaigns (DPAA)

New Media Decision Makers Study from DPAA, Advertiser Perceptions and Xaxis shows strong momentum for Digital Out of Home Advertising Use   New York, December 7, 2021 — DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, today announced results of its annual Media Decision Makers Study. […]

dpaaglobal.com
Tue, Dec 7, 2021 at 11:12 AM

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16:9: First Arriving’s Digital Dashboard Displays Add Real-Time Dispatch Info To Content Options

I’ve noted in recent weeks my enthusiasm for the absolute focus a small tech company called First Arriving has placed on its narrowly defined ... […]

sixteen-nine.net
Tue, Dec 7, 2021 at 9:52 AM

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WOW Media CEO pitches the capabilities of full-motion DOOH advertising (Ad Age)

By Scott Krantz. The case for DOOH. Full-motion digital billboards are the new television. […]

adage.com
Tue, Dec 7, 2021 at 12:11 AM

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How digital signage can improve guest experience in casinos (Samsung Insights)

By: Davina van Buren. Casinos were some of the hardest-hit hospitality venues in 2020 and 2021, but things are looking up. According to a recent U.S. […]

insights.samsung.com
Tue, Dec 7, 2021 at 12:11 AM

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Questex and DSF Partnership for DSE 2022 March 22-24 (DSF)

Questex’s Digital Signage Experience 2022 (DSE), the event and digital platform for the digital signage industry, announces the Digital Signage Federation (DSF) will join the conference as an Industry Association partner. DSE takes place March 22-24, 2022 in Las Vegas at the Las Vegas Convention Center. […]

digitalsignagefederation.org
Tue, Dec 7, 2021 at 12:10 AM

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Budapest arena installs a 800sqm LED video wall that is the largest in Central Europe’, sets other LED screen records (AVInteractive)

A new arena in Hungary is to house a 216qm LED centrehung CUBE scoreboard that will be the largest in the country and an 800 sqm LED video wall that is thought to be the largest in Central Europe. The screens form part of an LED video wall and digital signage project undertaken by the Visual Europe Group at the Budapest Multifunctional sports and Event Hall in Nepliget, Hungary. […]

avinteractive.com
Tue, Dec 7, 2021 at 12:10 AM

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How You Can Use LED Walls for Virtual Video Production (Commercial Integrator)

Since the emergence of the green screen in the early 1930s, there has been a steady stream of technological innovation on film and TV sets, including the Dunning Method and the Sodium Screen Process. But nowadays, virtual production is here to revolutionize filmmaking. […]

commercialintegrator.com
Tue, Dec 7, 2021 at 12:08 AM

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Magna Global: Global advertising market reaches new heights, and exceeds pre-pandemic levels. OOH to grow back to the 2019 level by 2023

Out-of-home media sales grew by +12% to $27 billion in 2021. The slower and more gradual recovery of OOH was expected due to the declines in consumer mobility, particularly in the heavily advertised transit segment, hurting OOH media audience and reach for most of 2021. […]

magnaglobal.com
Mon, Dec 6, 2021 at 10:50 PM

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UK leads the world in ad market growth, outdoor to reach above 2019 levels in 2022, according to Group M forecast (Campaign)

by Arvind Hickman. The industry is predicted to grow by 35.7% this year. UK advertising is forecast to grow faster than all other major international markets, thanks largely to strong gains in digital and TV. […]

campaignlive.com
Mon, Dec 6, 2021 at 10:47 PM

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16:9: Pix: Check Out A Photo Gallery From Last Week’s DSF Mixer In Atlanta

You may vaguely remember a time in the distant past when industry people got together for events, clinked glasses and made up stories that ... […]

sixteen-nine.net
Mon, Dec 6, 2021 at 10:44 PM

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The Drum: DOOH is among the strategies that help brands and retailers boost sales during the holiday season

A free subscription is required to read this article. Amid historic supply chain disruptions, a commercial market shifting to e-commerce at unprecedented speed and emerging technologies such as augmented reality sweeping our digital landscape, marketers require new approaches to winning over consumers during the holidays, argues Yahoo’s chief business officer Iván Markman. […]

thedrum.com
Mon, Dec 6, 2021 at 10:36 PM

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Indian OOH ad executives see revenue rebounding (Indian Television)

By Anupama Sajeet. As the markets and public spaces open up and consumers’ mobility return back to normal, the OOH (Out-Of-Home) industry is rebounding from a long phase of shutdowns. The festive season in India this year witnessed a resurgence in OOH campaigns as the industry shifted gears and advertisers adjusted their game plan to take advantage of the evolving OOH landscape. […]

indiantelevision.com
Mon, Dec 6, 2021 at 10:18 PM

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8 Tools to Help You Sell Out-of-Home (Billboard Insider)

Visit the Sales Page of Billboard Insider. Lots of articles on how to sell out of home. And watch this space for further developments because Billboard Insider will publish a book on selling out of home in the next few months. […]

billboardinsider.com
Mon, Dec 6, 2021 at 7:21 PM

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Universal Pictures runs a DOOH campaign for its new movie on JCDecaux screens at Los Angeles International Airport (JCDecaux)

The beloved characters from Universal Studio’s popular movie ‘Sing’ will be returning to theatres with a sequel on Christmas- but in the meantime, travelers can find them displayed across terminal 4 at Los Angeles International Airport. […]

jcdecauxna.com
Mon, Dec 6, 2021 at 12:57 PM

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How outdoor LED signage boosts revenue for hotels (Samsung Insights)

By: Davina van Buren. The reopening of the hospitality sector is a golden opportunity for hotels to rethink how they should invest to stay competitive in the market for years to come. After labor shortages and evolving safety protocols set the industry back last year, a main theme among hoteliers now is “how do we get guests to come back? […]

insights.samsung.com
Mon, Dec 6, 2021 at 12:11 AM

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