A federal judge in Indiana (nominated by President Trump) issued an injunction against a local sign-variance process as subjective and vague, and therefore unconstitutional. The ruling is a victory for GEFT Outdoor, which sought a digital billboard permit in Monroe County (IN). […]
OMIG members were given Moving Walls’ technology platform ‘Moving Audiences’ to plan their campaigns using audience and location data to derive the best possible strategy to yield better results. […]
The digital signage industry lost a great person earlier this month – James Fine, the founder and president of Telecine Multimedia in Montreal. He ... […]
Promoted content. Matthew Dearden, chief executive, Alight Media. The Drum catches up with Matthew Dearden, chief executive of Alight Media, to reflect on the past decade of OOH and get a glimpse into what’s next for OOH. […]
By Andy Goodman, Age Advertising. I’ve had a couple experiences here in California with the Indian Tribes. The Agua Caliente Tribe in Palm Springs were very good to work with. […]
If you have been in the industry for a while, you’ll maybe remember all the excitement around using gesture technology to control screens. That ... […]
By David Kaplan. The deal has the programmatic OOH media placement platform connecting its ad buyers with Uber’s digital OOH cartop advertising network. The network includes 3,000 vehicles nationwide across Atlanta, Boston, Chicago, Dallas, Los Angeles, New York and Phoenix. […]
By: Dave Haynes. Government digital signage — using scheduled or dynamically updated messaging via secure software — does everything from directing and updating the public to relaying mission-critical data and visuals for utility operators and first responders. Here are 11 ways federal, state, regional and municipal governments can utilize digital signage and video walls: 1. […]
Imediacenter, one of the largest digital in-store advertising network in France integrated its screens with the Vistar Ad Platform that encompasses the supply-side platform (SSP) and ad server. Imediacenter’s network includes more than 3000 digital poster screens in shopping malls and Auchan superstores in France, now available through the Vistar SSP. […]
by Kevin Damask. The merger of two heavy hitters in the digital signage industry made headlines last week and sparked a few questions, most notably, why now? Reflect Systems, Inc. […]
Jeremy Klammer of the cannabis-focused digital signage firm GreenScreens sent me a bunch of photos of the upgrades now active in the Great Hall ... […]
Four-sided LED displays suspended from ceilings are common in sports venues and seen here and there in the common areas of public spaces, but ... […]
Programmatic DOOH (often abbreviated to pDOOH) is a method of automating the buying process for DOOH ads, allowing buyers to bid on and buy ad space automatically based on certain conditions being met. Out-of-home (OOH) media has been one of the media hardest hit by the Covid-19 crisis. But with consumers back on the street, pDOOH is the path to follow for digital marketers in 2021. […]
Julia Lombardo. What are Point-of-Purchase Screens? Point-of-purchase screens fall within the broader category of place-based media. […]
Michael Wright, Out of Home Permitting and Regulatory Litigation Attorney. The issue in City of Austin boils down to whether the onsite-offsite distinction is content based and subject to strict scrutiny under the Court’s 2015 decision in Reed v. Town of Gilbert. […]
