Thursday, April 25, 2024

Editors’ Picks

Wednesday, November 17, 2021 Wed, Nov 17, 2021

How to be proactive towards municipal legislation that might threaten your billboard business (Billboard Insider)

Richard Rothfelder, Partner, Rothfelder Falick. Unfortunately, just because an ordinance seems unfair doesn’t mean it’s illegal. Indeed, the stated purpose and intent in these cap and replacement or exchange ordinances is the reduction in the number of billboards, as expressly articulated in Section 6.604 of the ordinance above. […]

billboardinsider.com
Wed, Nov 17, 2021 at 6:33 PM

AdQuick says its new, free out-of-home advertising tools will help marketers plan their campaigns with confidence (AdQuick)

We’ve released a unique collection of free, OOH media planning tools to help marketers tackle the once-esoteric world of OOH with confidence.  We’ve named it the Marketer’s Tookit. Read on to learn more about the Toolkit and how it can help you plan smarter, faster, and more effective out-of-home advertising campaigns. […]

adquick.com
Wed, Nov 17, 2021 at 12:10 AM

Tuesday, November 16, 2021 Tue, Nov 16, 2021

ISE redesigns show floor for its 2022 event in Barcelona scheduled for February 1-4 (InsideCI)

Over 700 exhibitors have already been confirmed to take part in ISE 2022, organisers have announced. Barco, Crestron, KNX, Kramer, LG, Panasonic, Samsung, and Sony are just some of the big names enrolled. Next year’s show floor has also been redesigned and will feature a new Discovery Zone, highlighting 40 new companies exhibiting for the first time. […]

insideci.co.uk
Tue, Nov 16, 2021 at 6:16 PM

Foxtel’s programmatic DOOH campaign took over 86% of all billboards and digital signs in Australia for one hour (Mumbrella0

The takeover via Foxtel’s media agency Mindshare occurred on 26 October from 5pm to 6pm and resulted in 184,381 adverts. The campaign promoting Wentworth was shown on large format and retail screens available via the Hivestack Supply Side Platform (SSP) across seven media owners including QMS Media, Shopper and Val Morgan Outdoor. […]

mumbrella.com.au
Tue, Nov 16, 2021 at 6:11 PM

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