When I have done talks about LED displays with different groups I have often related how susceptible they can be to accidental or intentional ... […]
Third quarter 2021 adjusted revenue up +30.5% to €706.5m; Third quarter 2021 adjusted organic revenue up +28.6%; Organic revenue growth for Q4 2021 expected to be above +20%. […]
Organic revenues increased $116.0 million, or 41.0%. Reported billboard revenues of $317.4 million increased $77.5 million, or 32.3%, due primarily to higher average revenue per display (yield) compared to the same prior-year period, which was affected by the impact of the COVID-19 pandemic on customer advertising expenditures and overall demand for our services. […]
The report predicts that global advertising growth will rise 10.4% this year, to $634 billion. North America growth is expected to increase 13.7% in 2021 and 8.1% in 2022. Out of home (OOH) and cinema were the hardest hit media sectors during the pandemic, but they are now positioned for the fastest growth with cinema advertising predicted to increase 35.1% and OOH up 14.6% this year. […]
A virtual roundtable panel run last week during the InfoComm trade show pulled three Daves, a Kim and a Chris together to talk about ... […]
Unlike alternatives that allow to measure only opportunity-to-see, BlueZoo also allows to measure unique visitor counts and recurrence, a critical factor in advertising reach and frequency. The solution, between others, is also used by JCDecaux to measure the impact of advertising to drive traffic to stores or other targeted destinations. […]
Over the next six months, Motio will roll out 150 fully networked, digital displays to deliver engaging content for its audiences, centralised communication for the practices and a high quality, trusted environment for brands to advertise at the right time, place and with relevant intent. A short time ago, shares in Motion were up more than 10% to $0.095. […]
Once upon a time an AV integrator didn’t need to know anything about networking in order to do their jobs. […]
This is just nutty in terms of the scope, scale and speed at which it came together – a massive retail and entertainment complex ... […]
It wasn’t all that long ago that digital signage nerds would be happy to go into a QSR and see the operation had opted ... […]
There is probably a fancy technical term that has “reality” in it that would apply to this interesting project in Dallas, but I dunno ... […]
Lamar chief executive Sean Reilly said. "Our 2021 billboard revenue is expected to exceed our 2019 total, while transit is well on its way back to pre-pandemic levels and our logos business continues steady. Our pacings indicate the sales momentum should continue through the end of 2021, so we are raising our guidance for full-year diluted AFFO to $6.35 to $6.50 per share. […]
Following higher-than-projected ad spend in the first half and a strong economic outlook in the second half of 2021, MAGNA raised its total year US ad sales forecast to $278 billion, or a 23 percent increase over 2020. […]
Insider interviewed Robert MacMillan, CEO of Trailhead Media, and Josh McWhorter, CEO of McWhorter Capital Partners, to get their insights on the deal. Robert, how does this acquisition fill in what looks like a very strong group of assets in Georgia? Trailhead Media has very strong state wide coverage in Georgia. […]
By: Dave Haynes. Different screens, different jobs. Outdoor digital signage displays are intended to deliver your business’s message, even in the harshest of elements. […]
