Friday, March 29, 2024

Editors’ Picks

Thursday, October 21, 2021 Thu, Oct 21, 2021

Wednesday, October 20, 2021 Wed, Oct 20, 2021

New Zealand DOOH network MediaWorks can now sell its ad space programmatically via Vistar Media’s demand-side platform (StopPress)

MediaWorks and Vistar Media are teaming up to offer advertisers easy access to buy digital out-of-home billboard and commuter inventory. Vistar Media is a global provider of technology for digital out of home, with advertisers able to purchase advertising through its digital programmatic trading platform. […]

stoppress.co.nz
Wed, Oct 20, 2021 at 11:42 PM

Tuesday, October 19, 2021 Tue, Oct 19, 2021

AdQuick’s VP explains how advertisers can measure OOH effectiveness while protecting consumer data (Digital Signage Today)

Most marketers understand how data is collected from social media ads, email marketing, and TV commercials, but they aren't always as clear about OOH analytics. Companies spending large chunks of their marketing budgets on OOH also require data, but they need to approach gathering it mindfully to avoid compromising their customers' security or privacy. The evolution of OOH measurement. […]

digitalsignagetoday.com
Tue, Oct 19, 2021 at 5:46 PM

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