The 6-year contract starts in 2022 consisting of full-service deliveries in technology, software, development and support of Digital Signage and DOOH (Digital Out of Home) solutions to Flytoget A/S. […]
Scentre Group is the owner and operator of five Westfield Living Centres in New Zealand and offers 206 screens in its SmartScreen Network, now available programmatically via Vistar. This allows buyers to purchase Scentre Group’s BrandSpace inventory via private marketplace deals and open exchange to reach and connect with retail audiences through highly visible digital screens. […]
The Self-Service Innovation Awards will be presented during a presentation on Wednesday, Dec. 15 at 4 p.m. at the Self-Service Innovation Summit. […]
There was a small shit-storm whorling away on social media in the weeks and days before last week’s InfoComm trade show in Orlando, focused ... […]
The sale, for $1.78 per share, represents a $31 million gain for the media company which acquired the stake in the out of home company last year for $15 million. “The sale further bolsters HT&E’s balance sheet following the ATO tax settlement last week,” HT&E said in a statement. […]
People who need to regularly get around and across the Toronto area will be familiar with that busy city’s mass transport system, which involves ... […]
by Kevin Damask. This year, with the U.S. emerging from the virus, retail experts believe shoppers will be making up for lost time. […]
ExchangeWire interviews Christian Dion, marketing director, programmatic solutions, Broadsign. What are the main factors driving the growth in digital out-of-home right now? Pre-pandemic, DOOH was one of the fastest-growing traditional media channels around, while channels such as radio, newspapers and magazines were in decline. […]
Gemini has purchased the iconic digital billboard at 3 Columbus Circle for a 3-year term. This will mark the longest OOH buy Gemini has made to date. The billboard was the former home to the CNN logo. […]
Uber has occupied the sign atop the Bruckner building, overlooking the New York City skyline. Uber signed a five-year contract to take over the sign, operated and designed by Clear Channel Outdoor. Uber will be only the seventh brand to adorn the landmark in the sign's nearly 100-year history. […]
Over 4 years, Displayforce.ai has connected more than 38,000 digital signs in 18 countries. Now we have about 200 companies among clients and partners including METRO, BOSCH, Electrolux, Apple and Microsoft. What does Displayforce do? […]
Manufacturers who send me written PR material that goes on and on, and on, about the technical specs of their display product too often ... […]
Here’s more evidence of the mainstreaming of LED displays – in this case a scenario that has been using LED for a few years, ... […]
By Bob McCuin, Chief Revenue Officer for Clear Channel Outdoor Americas 1. OOH builds a bridge between physical and digital worlds. Brands are leveraging the “unmissable” and “un-skippable” aspects of OOH to build connections with consumers – you may have noticed the increase of celebrities and audiences taking selfies of themselves and posting them on Instagram. […]
As shoppers return to retail, marketers are again turning to on-premise digital signage. While the squeeze on Canadian ad agencies persists in 2021, there is a continued appetite to retain some core tactics, largely email marketing, websites, and SEO in house citing accelerated turnaround time and a reduction in costs. […]
