Subscription is required to read the full article. For a decade, the billboard overlooking Columbus Circle in New York City displayed the CNN logo, until the news behemoth ended its lease in 2015. Since then, a digital billboard, owned by Moinian Group and sold by Vector Media, was erected in its place, which has housed various advertisers. […]
By: Karin Baatsch-Deboulet, EVP Operations US, Kinetic Worldwide & Mark Costa, Chief Digital Officer, JCDecaux North America What were the key takeaways for brands and marketers from the OAAA OOH MMM and Attribution research findings? […]
Display Daily has an interesting post up (but behind a modest pay wall) about an issue with some flat panel displays that was relayed ... […]
LG is showing how touch screens, DVLED displays, video walls, interactive whiteboards, gaming monitors, cloud endpoints, and LG gram laptops are helping educators and campus planners meet modern needs and develop engaging education environments. […]
By Dave Haynes. Digital signage displays deployed around school facilities and paired with smart software and sensor systems can automatically trigger real-time safety alerts and instructions. Synced with data from building management systems, these alerts can provide guidance in a variety of situations. […]
Looking back at the history of Lamar over the past 119 years, we’ve always been at the forefront of change and this year we celebrate 20 years of Digital Billboards. In 2001, Lamar recognized the potential for digital to transform the Out of Home industry. […]
InfoComm is on this week in Orlando, with the the Digital Signage Federation running its D=Sign education event today in collaboration with AVIXA. It ... […]
By Bryan Horwath. The Intersection media company is teaming with the Las Vegas Convention and Visitors Authority to provide advertising opportunities along Elon Musk’s underground transportation system as well as the Monorail. Advertisers will be able to put their brand’s stamp on the Monorail and the Las Vegas Convention Center Loop people-mover system. […]
Billboard Insider talked with Mike Bernal, Flock Off’s Chief Sales Officer. Flock Off is the exclusive provider of a novel technology that permanently removes birds from outdoor billboards. The company was founded in Tucson AZ in 2020. […]
Whether it’s depicting an enormous waterfall in the middle of New York’s Times Square, or crashing waves in downtown Seoul, Samsung’s vivid and scalable outdoor signage instantly transforms the vibe of any space. Like the signage pictured above, the massive LED screen at SoFi Stadium in Los Angeles captivates crowds with exciting visuals. […]
The brainchild of former Lamar Vice President of Operations Bobby Switzer, the first digital billboard was conceived by Lamar and debuted in Baton Rouge in 2001. In the 20 years since, digital has transformed the Out of Home industry, giving advertisers new and innovative ways to deliver relevant and time-sensitive messages to target audiences. […]
Here’s a case of a premium fine pitch video wall going into a business for functional reasons, as opposed to many of the Wow ... […]
Pro AV integrator giant AVI-SPL has launched a new business unit – XTG (Experience Technology Group) – focused on servicing the increasing demand it ... […]
When industry people think about digitizing menus for the quick service and fast casual restaurant industries, they’re almost certainly thinking about how many flat ... […]
Eddie Kraft, senior account supervisor at Gregory FCA, a public relations firm, believes consumers and businesses are entering a state of "post-COVID revenge" and OOH promotion will help ignite this movement. Shoppers are likely to return to brick-and-mortar outlets after mostly staying home last year. […]
