Thursday, March 28, 2024

Editors’ Picks

Thursday, September 23, 2021 Thu, Sep 23, 2021

Retail out-of-home media group Shopper: ‘Revenge spending’ is on the way (AdNews)

Consumers will embark on what has been coined as "revenge spending" sprees after COVID lockdowns and restrictions are lifted, according to a survey by retail out-of-home media group Shopper. Almost half (47%) are planning a significant purchase when restrictions ease, with 59% preferring to buy big-ticket items in store compared with 19% who would go online. […]

adnews.com.au
Thu, Sep 23, 2021 at 5:57 PM

Adams Outdoor CEO reveals some details of the recent equity deal with a former Ocean Outdoor investor (Billboard Insider)

Adams Outdoor President and CEO Kevin Gleason commented on the equity investment by Searchlight Capital Partners “(Searchlight”) and British Columbia Investment Management Corp (“BCI”) in Adams Outdoor Advertising (“AOA”). "Stephen Adams and the leadership team at Adams Outdoor Advertising are interested in leveraging growth opportunities in this very dynamic period for OOH. […]

billboardinsider.com
Thu, Sep 23, 2021 at 4:17 PM

How to choose proper outdoor-ready displays for your Quick Service Restaurant (Samsung Insights)

By: Dave Haynes. Companies do their best to predict the future and stay ahead of emerging trends, but no one anticipated a global pandemic that would upend how consumers shop and eat. In 2020, restaurants that were dependent on inside dining had to quickly adapt to reach their customer base through drive-thru service and curbside pick-ups. […]

insights.samsung.com
Thu, Sep 23, 2021 at 10:20 AM

Samsung Canada extends rollout of immersive digital displays at Shaw and Freedom Mobile retail stores in B.C., Alberta and Ontario (Samsung)

Samsung Electronics Canada extends rollout of its display technology at Shaw Communication Inc’s Shaw and Freedom Mobile-branded retail locations in B.C., Alberta and Ontario. By the end of this year, more than 80 Shaw and Freedom Mobile retail locations will have updated their format to Samsung’s digital experience. […]

news.samsung.com
Thu, Sep 23, 2021 at 12:11 AM

Wednesday, September 22, 2021 Wed, Sep 22, 2021

Kantar and Route enable media buyers to target the same UK audiences in OOH that they do with print, TV, radio and online (Mediatel)

Kantar has fused it's TGI consumer survey data with Route out-of-home media measurement, meaning buyers can target the same TGI audiences in OOH that they do with print, TV, radio and online. The move will allow clients to undertake more refined audience profiling and exploit enhanced advertising targeting opportunities when planning and buying out-of-home campaigns, Kantar announced today. […]

mediatel.co.uk
Wed, Sep 22, 2021 at 1:06 PM

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