Something of a consortium of familiar vendors and service providers in the digital signage sector have linked up to go after the retail market with a model that could include monetization through third-party and endemic advertising. […]
AdTECH: OOH – Toronto is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management. This event is being Chaired by Stephanie Gutnik | Global Head of DOOH | Yahoo ! […]
Financial terms of the transaction were not disclosed. PlayNetwork offers in-store and digital curated music, original and managed video programs, content licensing, audio visual systems, digital signage, and consumer insights to over 400 customer brands at more than 100,000 locations in 115 countries. […]
Custom solution enables retailers to deploy, manage and monetize in-store digital screen networks to attract omnichannel ad spend. […]
Digital signage provider Reflect Systems released a national study, “In-Store Shopping: Hiccups & Hangups of 2021. […]
By Zachary Comeau. Literally, as I was putting the finishing touches on that article, I came upon an article in Variety, “Productions Embrace LED Walls as Necessary in Pandemic Times,” that looked at the technology strictly from an entertainment point of view. […]
I haven’t seen that many examples yet of LG’s transparent LED window film in the wild, so I was intrigued to learn how a C-store was using the technology as a kind of digital window cling. […]
By Kim Jarrett. A proposed bill banning billboard advertising for alcohol or marijuana products violates the constitution, according to Rob Mellion, executive director of the Massachusetts Package Stores Association. The bill is being presented by Sen. […]
by Kevin Damask. For most people, hospital stays can be an anxiety-filled experience, but what if patients had the chance to enjoy their favorite shows while recovering or preparing for surgery right from their bed? That's exactly what a digital signage effort is doing in the U.K. […]
Searchlight Capital Partners and British Columbia Investment Management Corp. have agreed to invest in Adams Outdoor Advertising. The Lansing, Michigan-based company will be valued at more than $1 billion, including debt, according to a person familiar with the matter, who asked not to be identified because it was private. […]
Lamar Advertising Company (Nasdaq: LAMR) has extended its existing (i) stock repurchase program, which provides for the repurchase up to $250 million of its Class A common stock and (ii) its debt repurchase program, which provides for the repurchase by Lamar Media Corp., its wholly owned subsidiary, of up to $250 million of Lamar Media Corp.’s outstanding senior notes and other indebtedness outstanding from time to time under Lamar Media Corp.’s credit agreement. […]
Gains exclusivity to 52MM small business out-of-home advertisers across the EU and US. […]
JCDecaux is on track to digitise 35 large format billboards in prime locations across Australia, growing its national total by 25%. Seventeen of those are already in market with another 18 screens due to be live by the end of this year. "The appetite for digital out-of-home has never been higher, with speed, agility and accountability front of mind for our clients," says CEO Steve O’Connor. […]
Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically through the Hivestack SSP, in addition to direct, across CCOA’s nationwide digital footprint in the U.S. The partnership allows CCOA to operate PMP buys via the Hivestack SSP and Open Exchange through the Hivestack Ad Exchange. […]
Australia’s first free electric vehicle charging network, Jolt, has partnered with Seedooh to verify its entire 100% Digital Out-Of-Home (DOOH) advertising network. Mumbrella can reveal that Jolt will use Seedooh integration to ensure that brand messages across digital charging stations are verified, with advertisers to receive full transparency on campaign delivery. […]
