Editors’ Picks

German network operator Goldbach to add DOOH inventory in the city of Bochum to its portfolio in November 2021

The marketer Goldbach is expanding her DOOH portfolio by marketing the city networks of Bochum and the cities of Paderborn, Schwerte and Celle, which are part of the budget. In addition to classic outdoor advertising, content is also displayed on all screens. Claudia Zayer, Unit Director DOOH at Goldbach: “I am pleased that we can now expand our portfolio in the direction of city marketing. […]

goldbach.com
Thu, Sep 2, 2021 at 2:41 PM

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Revenue of US Digital Billboard Manufacturer Daktronics Up 1% in Quarter Ended July 31, 2021 (Billboard Insider)

Insider’s take: The next few quarters look bright based on the order backlog increase but cost pressures offset the bright revenue outlook. Daktronics finished the day down 4% to $5.82 on a day when the S&P 500 was flat. Revenue increased 1% to $145 million. […]

billboardinsider.com
Thu, Sep 2, 2021 at 1:56 PM

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Burkett Outdoor owner says signing up with Blip automated sales platform was worth it (Billboard Insider)

Randy Burkett, Founder, Burkett Outdoor Media: I signed up one billboard with Blip. It was during Covid. I was getting checks for $5 and $10 a month. […]

billboardinsider.com
Thu, Sep 2, 2021 at 1:48 PM

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Moviegoers Heading Back to Cinemas — NCM (DPAA)

Here’s what moviegoers are saying:  NCM recently conducted two focus groups with NYC and LA Moviegoers of its online community of 6,500 movie enthusiasts called Behind the Screens (BTS).  Given new requirements for entry to entertainment/outdoor  venues (proof of vaccination in NYC and masking in LA) two sessions were held to better understand the potential impact on moviegoers in each market. […]

dpaaglobal.com
Thu, Sep 2, 2021 at 12:47 PM

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16:9: With Merger Fully Done, Two Blended AV/IT Distribution Giants Now One As TD SYNNEX

The big merger between AV distribution giants SYNNEX and Tech Data is now fully done, and the blended company will be known going forward ... […]

sixteen-nine.net
Thu, Sep 2, 2021 at 7:52 AM

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16:9: One World Trade Center Adds Giant LED Welcome Wall, 140-Screen Video Mosaic

This is a new exhibit that welcomes visitors to the observatory attraction at the top of One World Trade Center in lower Manhattan, on ... […]

sixteen-nine.net
Thu, Sep 2, 2021 at 7:38 AM

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16:9: Fashion Designer Wang Sets Shopper Mood In NYC With 84-Foot LED Feature Wall

The fashion designer Alexander Wang’s store design team is using floor-to-ceiling direct view LED in the flagship bricks and mortar location in New York, ... […]

sixteen-nine.net
Thu, Sep 2, 2021 at 6:44 AM

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Advertima is pitching its capability of building in-store digital signage networks (Retail Week)

Mats Klevjer, director of digital out of home at Advertima. As the Covid-19 pandemic promoted a surge in ecommerce, grocery retailers had to invest more in their online channels to satisfy unprecedented, fast-changing customer needs. Now the challenge for grocery retailers and their supplier brands is to sustain this growth and stay ahead of the competition. […]

retail-week.com
Thu, Sep 2, 2021 at 12:08 AM

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Health and safety update for InfoComm Conference and Show, October 23-29, 2021

Negative COVID-19 Test Result OR Vaccination Required . […]

infocommshow.org
Wed, Sep 1, 2021 at 7:19 PM

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16:9: LinkNYC’s Woes Continue; NY State Auditor Says MediaCo $69M Behind On Revenue Shares

The consortium behind all those “smart city” LinkNYC kiosks on the streets of New York is continuing to find their big idea to be a big problem. […]

sixteen-nine.net
Wed, Sep 1, 2021 at 7:17 PM

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Top Brands Using OOH in 2021 (Movia Media)

Top brands across the globe have turned to out-of-home (OOH) advertising to capture new audiences, stay top-of-mind with their existing customers, and communicate their unique brand story in an effective and authentic way. […]

movia.media
Wed, Sep 1, 2021 at 7:14 PM

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How 5G will affect OOH advertising (OOHToday)

by Casey Binkley, CEO at Movia Media. Mobile is on its way to becoming a thing of the past. Say hello to 5G – which refers to the fifth generation of mobile networks that will revolutionize advertising as we know it. […]

oohtoday.com
Wed, Sep 1, 2021 at 7:11 PM

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16:9: The Opportunity And Security Challenge Of Using Kiosks To Read And Process Vaccine Passports

There’s been a lot of talk about vaccine passports as the numbers of fully vaccinated people have risen in many to most first world countries, and venues from restaurants to giant sports stadiums have started talking about requiring proof of being jabbed as a requirement of admission. But how is that done efficiently and securely? And how are fraudulent papers identified and rejected? […]

sixteen-nine.net
Wed, Sep 1, 2021 at 7:11 PM

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How to Use Out-of-Home Media to Reach B2B Audiences (EMC Outdoor)

by Betsy McLarney. Most advertisers look at Out of Home (OOH) as a media format best suited to reach consumer audiences and may overlook the fact that marketers can use Out of Home media to reach B2B audiences. If you are one of these advertisers, you might be losing key opportunities to reach your B2B clients, drive key business results and grow your brand. […]

emcoutdoor.com
Wed, Sep 1, 2021 at 2:15 PM

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KFC to install ZetaDisplay signage in more than 100 stores in the Netherlands and Belgium (AV Interactive)

Each restaurant will feature six screens as digital menu boards, with most restaurants also hosting screens for KFC’s CrewTV, in a roll-out in the Netherlands and Belgium. […]

avinteractive.com
Wed, Sep 1, 2021 at 1:22 PM

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