Thursday, March 28, 2024

Editors’ Picks

Wednesday, August 11, 2021 Wed, Aug 11, 2021

16:9 Podcast: Doug Lusted On How AdStash Makes Essentially Free, Ad-Based Digital Signage Work In The SMB Market [With Transcript]

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Much has changed through the years in digital signage and digital out of home, but one thing that’s been pretty constant is how small businesses like the technology when they find out about it … but don’t want to pay for it. […]

sixteen-nine.net
Wed, Aug 11, 2021 at 1:00 PM

Australia’s Free Electric Vehicle Network JOLT Is Integrating Street-Side Advertising Billboards Into Its Charging Stations (Australian Financial Review)

By Miranda Ward. Australia’s free, fast-charging electric vehicle network JOLT is pushing into outdoor advertising, integrating street-side advertising billboards into its charging stations. JOLT, which has rolled out its services in Adelaide, is focused on the Sydney market and plans to have 500 sites live in the next three weeks in partnership with Ausgrid. […]

afr.com
Wed, Aug 11, 2021 at 10:30 AM

Tuesday, August 10, 2021 Tue, Aug 10, 2021

Massive LG Displays Welcome Fans Back To Wembley Stadium (Commercial Integrator)

Fans are back in stadiums, and so are boos, cheers, chants and the raucous crowds and diehard European soccer fans cheering on the England national football team at Wembley Stadium in London. The stadium was chosen as the semi-final and final venue of the 2020 UEFA European Football Championship, but the COVID-19 pandemic forced the event to be postponed until last month. […]

commercialintegrator.com
Tue, Aug 10, 2021 at 9:00 AM

Monday, August 9, 2021 Mon, Aug 9, 2021

Swimwear Brand Andie Uses Recognizable Celebrities in OOH to Boost Social Media Following (Morning Brew)

By Phoebe Bain. Marketers seem to agree on one thing: If you build it, they will take pictures of it and (maybe) tag and follow your brand on Instagram. Outdoor installations can spur user-generated content on social media if they’re eye-catching enough; a 2017 Nielsen survey found that one in four adults had posted something on Instagram after seeing an out-of-home (OOH) ad. […]

morningbrew.com
Mon, Aug 9, 2021 at 4:00 PM

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