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Movia Media boss explains why truck side advertising is an effective form of OOH

Casey Binkley founded Movia in 2017 with the intention of realizing the potential for truck-side advertising real estate. One of the most prominent features truck-side advertising offers is the ability to follow your customer at eye level, increasing the chances that the message is received. In fact, 97% of people exposed to a truck or mobile ad can recall it later. […]

movia.media
Fri, Aug 6, 2021 at 3:00 PM

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