Editors’ Picks

Tripp Lite makes digital signage stands for many markets (Digital Signage Today)

Tripp Lite, a manufacturer of power protection and connectivity solutions, has released a line of digital signage stands for displaying information, directions, entertainment for trade shows, corporate offices, schools, healthcare facilities, retail stores, malls, airports, museums and hotels, according to a company press release. […]

digitalsignagetoday.com
Wed, Aug 11, 2021 at 7:00 AM

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OUTFRONT’s Siegel: Converting Static to Digital Is the Best Returning Activity (Billboard Insider)

OUTFRONT CFO Matt Siegel talked about digital billboards the MTA and the company’s dividend at yesterday’s Oppenheimer Technology, Internet & Communications conference. Some highlights. Digital conversion is compelling. […]

billboardinsider.com
Tue, Aug 10, 2021 at 4:00 PM

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ZenFi Invests Over $200 Million in LinkNYC (CityBridge) to Accelerate Expansion of 5G, Wi-Fi Network Throughout New York City (OOH Today)

We are pleased to highlight our role as exclusive financial advisor to CityBridge, the operator of LinkNYC, in a more than $200 million commitment by ZenFi Networks, a NYC-based digital infrastructure company. […]

oohtoday.com
Tue, Aug 10, 2021 at 12:00 PM

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GroupM to Use Hivestack to Offer Programmatic DOOH in Singapore (DPAA)

Hivestack’s programmatic digital out of home (DOOH) technology allows GroupM clients to access DOOH inventory in Singapore   SINGAPORE, MONTREAL, CANADA – August 10, 2021 – GroupM Singapore announced today a partnership with Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company. […]

dpaaglobal.com
Tue, Aug 10, 2021 at 11:00 AM

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16:9: UK Mediaco Ocean Outdoor Launches DeepScreen Creative Service Based On Anamorphic Illusion Billboard Spots

The interest and apparent demand for big LED billboard ads that used anamorphic illusion creative techniques has grown to a level that a major UK out of home media company has developed a whole service around it. […]

sixteen-nine.net
Tue, Aug 10, 2021 at 10:00 AM

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Massive LG Displays Welcome Fans Back To Wembley Stadium (Commercial Integrator)

Fans are back in stadiums, and so are boos, cheers, chants and the raucous crowds and diehard European soccer fans cheering on the England national football team at Wembley Stadium in London. The stadium was chosen as the semi-final and final venue of the 2020 UEFA European Football Championship, but the COVID-19 pandemic forced the event to be postponed until last month. […]

commercialintegrator.com
Tue, Aug 10, 2021 at 9:00 AM

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Hartsfield-Jackson Atlanta International Airport Deploy Smart Wayfinding and Digital Directory Kiosks (Acquire Digital)

Atlanta, GA, July 2021 – Industry leaders in interactive signage and digital self-service solutions, Acquire Digital has partnered with Flyin’ High Signs and Gable to deploy an innovative Digital Directory and Wayfinder kiosk program for Hartsfield-Jackson Atlanta International Airport. […]

acquiredigital.com
Tue, Aug 10, 2021 at 8:30 AM

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3D OOH Is Becoming Increasingly Popular (Movia Media)

By Shubhani Rawat. We live in a world that advances technologically every day, and their innovations always amaze us. As we can see, traditional billboards are evolving into digital billboards, digital billboards into 3D billboards, and now, 3D billboards are becoming ultra-realistic 3D billboards. […]

movia.media
Tue, Aug 10, 2021 at 8:00 AM

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Swimwear Brand Andie Uses Recognizable Celebrities in OOH to Boost Social Media Following (Morning Brew)

By Phoebe Bain. Marketers seem to agree on one thing: If you build it, they will take pictures of it and (maybe) tag and follow your brand on Instagram. Outdoor installations can spur user-generated content on social media if they’re eye-catching enough; a 2017 Nielsen survey found that one in four adults had posted something on Instagram after seeing an out-of-home (OOH) ad. […]

morningbrew.com
Mon, Aug 9, 2021 at 4:00 PM

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Ocean Outdoor Launches Anamorphic Ad Service in the UK, Netherlands and Nordic Countries (AV Magazine)

By Guy Campos. A leading operator of DOOH screens in the UK, the Netherlands, the Nordic countries and Germany is rolling out quasi-3D content across its full-motion portfolio of large format LED screens. […]

avinteractive.com
Mon, Aug 9, 2021 at 3:00 PM

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Lamar, Outfront and Clear Channel Have Accellerated Investment Plans (Billboard Insider)

Lamar, OUTFRONT and Clear Channel have accellerated investment plans after tightening the belt during Covid. […]

billboardinsider.com
Mon, Aug 9, 2021 at 2:30 PM

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Arnold Outdoor’s John Arnold Talks About Why He Doesn’t Hire Young Sales Reps and Shares Some Tips on Permits and Easements (Billboard Insider)

Arnold Outdoor founder John Arnold has learned a lot in a 21 year career in the out of home business. Last week he talked about the best time to make a sales call. Today he talks about his hiring philosophy and some tips on permits and easements. […]

billboardinsider.com
Mon, Aug 9, 2021 at 1:30 PM

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How Non-Traditional Digital Signage Can Help Integrators Stand Out (Commercial Integrator)

Digital signage has been an important category in almost every integrator’s portfolio for decades. Depending on the market it is used as a tool to provide information, advertise offerings, promote events, and even encourage interactivity between what’s on the screen and who is viewing the content. […]

commercialintegrator.com
Mon, Aug 9, 2021 at 1:00 PM

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Mike Cooper Joins Adomni as Global President and CRO (DPAA)

Cooper brings a strong track record of OOH ad revenue growth and global business acumen LAS VEGAS, NV – Adomni, the leading programmatic platform to plan and buy digital out-of-home advertising, today announced the appointment of Michael Cooper as the company’s Global President and Chief Revenue Officer. […]

dpaaglobal.com
Mon, Aug 9, 2021 at 12:30 PM

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16:9: Tokyo Olympics Used Projection Mapping in Novel Ways, but the Most Stunning Visual Was CGI’d Into the Broadcast

If you watched any of the Olympics in Tokyo on broadcast TV or online you would have seen some stunning visual effects. The one that hit me was the projection mapping introductions for the highest profile track events – the 100 metre sprints for women and men. […]

sixteen-nine.net
Mon, Aug 9, 2021 at 12:00 PM

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