Editors’ Picks

16:9: Samsung-driven Hair Salon Of The Future, With 50 Or So Screens, Opens In NJ

The sheer number of hair and nail salons out there – what strip mall have you seen that doesn’t have one? – has always made the sector attractive as a vertical for digital signage technology. It helps that these environments have lotsa wait time, high loyalty and all kinds of high-margin products and services to upsell. […]

sixteen-nine.net
Fri, Jul 9, 2021 at 10:30 AM

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This week’s update of the Irish OOH advertising market from PML Group (Adworld)

By Louise Enright. The scale and impact that Out of Home delivers is well established. A passively consumed media that asks nothing more of the consumer than to be noticed, offering 24/7 visibility. […]

adworld.ie
Fri, Jul 9, 2021 at 9:17 AM

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The Drum: The pandemic forces KFC to drop the words “finger-licking” from its famous slogan

Mindshare UK won the Grand Prix, as well as the Retail and Ecommerce and Best Pivot categories at The Drum Awards for Marketing 2021, with its work for KFC. This fresh and self-deprecating campaign impressed the judges by leveraging a decades-old slogan to find humor in a difficult time. The challenge Covid-19 hit KFC hard. […]

thedrum.com
Fri, Jul 9, 2021 at 9:01 AM

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How OOH tech is adapting to the requirements of the fast food industry (Movia Media)

By and large, the out-of-home (OOH) industry is an effective advertising medium for virtually any brand, company, or product if the ad is targeted properly, of course. […]

movia.media
Thu, Jul 8, 2021 at 2:00 PM

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16:9: Spectrio Buys Automobile Broadcasting Network, 4th Digital Signage Firm In Past Year

The Tampa-area in-store digital solutions firm Spectrio continues to grow through acquisition, with news that it has bought Automotive Broadcasting Network (ABN), which is focused on auto dealers. The company is based on the other side of the state in Jacksonville. […]

sixteen-nine.net
Thu, Jul 8, 2021 at 1:36 PM

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Pelican Billboards’ John D Jackson III on Why He Thinks the Heyday of Digital Is Gone (Billboard Insider)

Pelican Billboards founder John D Jackson III operates a Louisiana out of home company with numerous faces including 9 digital faces. Insider talked to Mr. Jackson about where he got the name and the perils of putting up too many digitals in one market. […]

billboardinsider.com
Thu, Jul 8, 2021 at 1:00 PM

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Firefly and Verizon use Holograms for Taxitop Campaign (Billboard Insider)

San Francisco – Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, helped Verizon kick off the expansion of its 5G network in Las Vegas with the activation of 3D holograms on top of its vehicles. […]

billboardinsider.com
Thu, Jul 8, 2021 at 12:30 PM

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oOh!Media Returns to Focus on Outdoor Advertising, Intends to Exit Digital Publishing (The Sydney Morning Herald)

By Zoe Samios. Billboard company oOh!Media has announced plans to sell its online youth publishing division Junkee Media as part of a strategic retreat to its traditional outdoor advertising business. […]

smh.com.au
Thu, Jul 8, 2021 at 10:30 AM

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TOM to Permanently Affix Nameplates of Traditional Country Names to their Billboards (OOH Today)

Out-of-home (OOH) advertising company Total Outdoor Media (TOM) has announced the roll-out of a landmark Koori Country Nameplate initiative, whereby each of TOM’s large-format billboards will name and pay respects to First Nations People and the original Indigenous country in which each billboard sits. […]

oohtoday.com
Thu, Jul 8, 2021 at 10:15 AM

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Brands Are Celebrating Pride Month (Movia Media)

By Leila Yacout. There are around 9 million members of the LGBTQ (lesbian, gay, bisexual, transgender, queer) community living in America. Marketers should not turn their heads off the powerful voice of this group as they have strong purchasing power that could change things upside down. […]

movia.media
Thu, Jul 8, 2021 at 10:00 AM

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Sensory Interactive Hires Josh Moore as Managing Director, Project Finances (Digital Signage Today)

Sensory Interactive, a large-scale digital media producer, has hired Josh Moore as managing director of project finances, according to a company press release. […]

digitalsignagetoday.com
Thu, Jul 8, 2021 at 8:00 AM

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16:9: Global Consumers Increasingly Comfy With Return to Physical Stores: Research

The retail-focused solutions provider Mood Media has released new research looking at shopper sentiments globally, finding 80% of consumers are now comfy with the idea of returning to physical stores, up from 71% in 2020. […]

sixteen-nine.net
Wed, Jul 7, 2021 at 1:30 PM

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16:9: Global Digital OOH Execs Expecting Dramatic Growth in Next Five Years: Survey

New research from the Miami-based computer vision firm Alfi suggests 95% of advertising executives expect the Digital OOH ad sector to grow over the next two years, with 51% anticipating dramatic expansion. […]

sixteen-nine.net
Wed, Jul 7, 2021 at 1:15 PM

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Ask an Expert: How Do You Handle Proof of Performance With Programmatic Advertising? (Billboard Insider)

Billboard Insider was curious how proof of performance works with programmatic advertising. We asked Ian Dallimore, VP of Digital Growth and GM Programmatic at Lamar Advertising. How do you handle proof of performance with programmatic out of home advertising? […]

billboardinsider.com
Wed, Jul 7, 2021 at 1:00 PM

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Clear Channel Backs Black-Owned Businesses With Free Advertising (The Drum)

By John Glenday. Outdoor advertising specialist Clear Channel is backing selected Black-owned British businesses with the offer of free access to its network of digital screens to promote their products and services. […]

thedrum.com
Wed, Jul 7, 2021 at 12:00 PM

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