City Streets are coming alive again and the value of Digital Out-of-Home street level media has never been higher. Here are the latest DOOH trends by FrontRunner. […]
By Jeff Hastings, CEO, BrightSign. BrightSign has enjoyed its best-ever year for sales into retail, says CEO Jeff Hastings, as essential stores invested in keeping new customers and other stores are now seeing a resurgence. It’s been a good year for sales of AV to retail. […]
Here’s Billboard Insider’s 2021 list of 428 US out of home companies ranked by bulletin and poster faces. Four comments: This is roadside only. Bulletins and posters. […]
By Linda Liu, Marketing Director, Place Exchange. With cities reopening, pre-pandemic activities resuming, and the entire population excited for summer, OOH is poised to take center stage as brands look to re-engage consumers in the real world, deliver powerful messaging, and capture pent-up demand. […]
The summer Olympics are happening very soon in Tokyo and the subscription content shop Screenfeed has developed a specialized feed tuned to the massive sporting event. I am not sure if I am allowed to use the word Olympics, so if you never hear from me again, the brand police have taken me away. Tell my family I love them. […]
CENTENNIAL, Colo. & Toronto — (June 29, 2021) — National CineMedia (NCM), the largest cinema advertising network in the U.S., and Trooh (formerly Rouge Media), a leading U.S. […]
The earliest and most effective form of advertising has been outdoor advertising. As the internet has taken over, digital media has transformed into what it is today. Despite this, out-of-home (OOH) advertising remains one of the most effective strategies in marketing for building brand awareness. […]
Samsung has started marketing its new all-in-one kiosk beyond the South Korean market, timing the launch with the announcement of a substantial ecosystem of fintech and Point Of Sale partners. […]
Pegasus Logistics Group, a freight forwarding service, is now offering installation of a variety of products made by outside companies, including digital signage, according to a company press release. […]
By Gavin Wilson, chief revenue officer at VIOOH. Programmatic Out Of Home (prOOH) advertising has come a long way in the last year or so. Yes there has been a pandemic, which impacted OOH more than other channels, but it has also proven to be an accelerant to how the channel trades digital out of home impressions. […]
By Dan Brink, head of data at UniLED. Performance is everything when it comes to measuring the effectiveness and success of digital out of home (DOOH) campaigns. At a time when the return on ad spend (ROAS) is increasingly being scrutinised, brands are demanding accountability, transparency and every media needs to prove its worth. […]
Direct mail has two distinct categories: An advertisers’ current customer base/list “Prospecting” direct mail; targeting people that don’t have a nexus with the advertiser. This column will cover selling against “prospecting “direct mail. Based on ad results, this should be the very easiest to sell against. […]
Special Members-Only Pass designed to help during recovery NEW YORK, June 29, DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced plans for its in-person and fully live Video Everywhere Summit on October 12 at Chelsea Piers on the Hudson River in New York City. […]
By Kevin Damask. I've realized through almost two decades in journalism, as the industry continuously changes, one thing remains constant — I'm always learning something new. That's why I'm so excited to come on board as the Digital Signage Today editor. […]
Taptap Digital, an omnichannel advertising and marketing intelligence company, today announced its partnership with VIOOH, a leading global digital out of home (OOH) marketplace. […]
