By Gavin Wilson, chief revenue officer at VIOOH. Programmatic Out Of Home (prOOH) advertising has come a long way in the last year or so. Yes there has been a pandemic, which impacted OOH more than other channels, but it has also proven to be an accelerant to how the channel trades digital out of home impressions. […]
By Dan Brink, head of data at UniLED. Performance is everything when it comes to measuring the effectiveness and success of digital out of home (DOOH) campaigns. At a time when the return on ad spend (ROAS) is increasingly being scrutinised, brands are demanding accountability, transparency and every media needs to prove its worth. […]
Direct mail has two distinct categories: An advertisers’ current customer base/list “Prospecting” direct mail; targeting people that don’t have a nexus with the advertiser. This column will cover selling against “prospecting “direct mail. Based on ad results, this should be the very easiest to sell against. […]
Special Members-Only Pass designed to help during recovery NEW YORK, June 29, DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced plans for its in-person and fully live Video Everywhere Summit on October 12 at Chelsea Piers on the Hudson River in New York City. […]
By Kevin Damask. I've realized through almost two decades in journalism, as the industry continuously changes, one thing remains constant — I'm always learning something new. That's why I'm so excited to come on board as the Digital Signage Today editor. […]
Taptap Digital, an omnichannel advertising and marketing intelligence company, today announced its partnership with VIOOH, a leading global digital out of home (OOH) marketplace. […]
EAST RUTHERFORD, NJ―Work continues apace at entertainment destination venue American Dream, as SNA Displays completes the installation of several key EMPIRE Exterior LED screens, with more to come. […]
Three-Quarters of 25-34 Years-Old Americans Expect to Be Guided by OOH Ads Featuring Back to School Sales & Discounts. Back to school means back to normal, and 53 percent of Americans say out of home (OOH) advertising is playing a role in restoring their confidence as they prepare for the next school year. […]
Numerous digital signage software and solutions companies are pushing hard into the workplace as a vertical, so it should not be terribly surprising that software companies focused on other kinds of workplace messaging are pushing into digital signage. Companies like Zoom, for example, have added digital signage capabilities to its popular video meeting platform. […]
Here is Billboard Insiders’ 2021 list of the top 20 US out of home companies ranked by bulletin and poster faces. We’ve updated the list through June 28, 2020. Four comments: This is roadside only. Bulletins and posters. We left transit, outdoor and place-based companies off the list. […]
Southern Billboards has sold its out of home assets in the Southeast US. Insider talked to out of home investment banker Gabe Oliverio who represented Southern about the transaction. Gabe Oliverio Jr, Johnsen Fretty & Company Did Southern Billboards sell all or a portion of their assets? Southern sold all of their owned assets in the southeast. […]
Amsterdam, The Netherlands – June 28, 2021 – Leading digital-out-of-home (DOOH) technology specialists DooH Solutions & Services, have selected Sightcorp, a trusted provider of video analytics technology, to jointly bring quality audience data to the DOOH landscape in the BeNeLux. […]
NEW YORK, June 28, 2021 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE:OUT) is pleased to announce a partnership with The Farmlink Project, whose organization's mission is to eliminate food insecurity. […]
Via Invidis The German language digital signage publisher and consulting shop invidis is reporting that Swedish solutions provider ZetaDisplay – one of the larger players in Europe – is looking over a takeover bid from a UK investor. […]
PARIS – Daktronics and Viparis Parc Expo Porte de Versailles have partnered to create an iconic installation in Paris in 2020, a project that received the ICONA D’OR Award for digital achievement. […]
