By E.J. Shultz. Anheuser-Busch InBev—which has pledged to give away free beer if 70% of U.S. […]
Just as many industry people are scratching around trying to find what they need to deliver on work in the midst of technology shortages, there’s word the display part of the business is flipping from shortage to oversupply. […]
Daktronics OOH marketing strategist Joni Schmeichel talked about out of home advertising trends on the May 26 Daktronics Experience podcast. Some of the highlights. […]
By Bradley Cooper. Are ATMs and digital signage a good fit? How can they work together to deliver an omnichannel experience? […]
We’ve discussed lease assignability recently in A Billboard Lease Is Not A License and Out of Home Attorneys on Assignability. Florida out of home attorney Jennifer Sloane reminds of the importance of assignability when it comes to other out of home agreements. By Jennifer Sloane, Esq. Sloane Law Office. […]
This is a very interesting use of direct view LED on the facade of a high street telecoms store in Brisbane, Australia. The display is a curved arc over two windows on the street corner store for the Yes Optus Store on Queen Street in Brisbane. The project was done by the local to Brisbane solutions provider Entwined. […]
By Guy Campos. A Wolverhampton council project involving the installation of two Vismi Digital 55″ outdoor UHD displays will boost the town immediately after lockdown and beyond. Vismi Digital has installed two of its 55” Ultra High Bright Outdoor Displays in a local town centre as part of the City of Wolverhampton’s “Leaving Lockdown” strategy. […]
Hivestack’s programmatic digital out of home technology and Vpon’s extensive mobile location data enables precise audience targeting for brands. Hong Kong, June 8, 2021 – Hivestack, the global ad tech leader in programmatic digital out of home (pDOOH) advertising, has announced a strategic partnership with Vpon, Asia’s leading big-data company. […]
Kevin Gephart, Out of Home Sales Expert Last week I discussed how to sell out of home versus local TV. Today I’ll talk about selling out of home versus local cable TV. Remember: Use leading questions in the data gathering stage to determine dissatisfaction with any of their current media choices. […]
British telecoms giant BT is expanding its network of what it calls Street Hubs – Digital OOH displays with smart city components – in both existing and new sites around the U.K. BT intends to add as many 200 second-generation versions of the digital totems in the coming year, using a new enhanced design called Street Hub 2.0. […]
With the news of Burkett Media’s sale of assets in San Antonio to Outfront Media, Insider reached out to Max Drachman at Kalil & Co. for details on the transaction. How many digital boards did Burkett Media sell To Outfront? […]
Insider wrote this in A Billboard Lease is Not a License: Make sure your billboard leases have language which says the agreement inures to the benefit of successors and assigns. Your billboard lease should also contain a clause permitting assignment without consent. Some landlords will object. Next best is language which says that the lease can be assigned with consent which is not to be unreasonably withheld. What if your billboard lease is silent with respect to assignability? In most states that means that consent is not required to assign the lease but get legal counsel if you are in doubt. […]
Guest Post: Stephen Gottlich, Gable The digital signage industry is in the midst of radical change. On one side, you have the typical AV integrators, who have focused on providing no more than the commoditized technology that enables both audio and video communication. […]
A group of mainly Asian suppliers have banded together to create what they’re calling the EZ LED Academy – a free series of training pieces aimed at raising the level of understanding of direct view LED display technology. […]
Charity Orange Sky Australia has launched a new End of Financial Year fundraising campaign, which is being supported by oOh!media nationally. Orange Sky is the world’s first free mobile laundry service for people experiencing homelessness, providing access to free laundry and shower services across the country. […]
