Editors’ Picks

The Drum:The non-future of individual tracking

Benoit Vidal, Head of Product Strategy at VIOOH. Earlier this year, Apple made the Mobile Advertising ID (MAID) opt-in on a per-app basis with the iOS 14.5 update, in an open war with Facebook. Recent data shows that more than 85% of global iOS users and 95% of US users choose not to be tracked, proving that consumers’ desire for privacy has been a long-term wish. […]

thedrum.com
Fri, Jun 4, 2021 at 2:40 PM

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Digital Colony Buys Landmark Dividend GP and 13% of LP Interests (Billboard Insider)

Insider’s take: We expect Landmark to continue to emphasize cellular lease purchases, renewal lease purchases and transit digital kiosks and to deemphasize out of home lease and easement purchases. Landmark shares finished the day flat while the S&*P 500 was down 0.36%, Lamar declined 1.5%, OUTFRONT declined 1.8% and Clear Channel Outdoor declined 2.6%. Landmark Dividend has a new manager. […]

billboardinsider.com
Fri, Jun 4, 2021 at 2:38 PM

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Questions to Ask An Out-of-Home Prospect (Billboard Insider)

Pete Hautem has spent 44 years selling out of home. Here are are 4 questions he thinks are high gain when talking to a prospect.. I have always said you can ask your way into a hell of a lot more sales than you can talk your way into. […]

billboardinsider.com
Fri, Jun 4, 2021 at 2:35 PM

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16:9: As NYC Subways Start To Get Busy Again, MTA Updates Digital Art Program In Hub Stations

Here’s the latest digital artwork that’s being intermingled with DOOH advertising and other content on big displays at major subway hubs in New York City. This one is at the getting-busy-again Fulton Center in lower Manhattan. It is part of the transit authority’s commissioned by MTA Arts & Design program, which commissions public art to run on the screens. […]

sixteen-nine.net
Fri, Jun 4, 2021 at 8:23 AM

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MediaPost: Jägermeister Achieves 66% Lift in Consideration and Purchase Intent from Programmatic DOOH Campaign

Sponsored content. By Marissa Bernstein, Vistar Media Jägermeister and its agency ENGINE sought out to increase awareness, consideration and purchase intent for the Jägermeister brand and Jägermeister Cold Brew Coffee. The goal was to get in front of the right audience (adults ages 21-34) and drive reach and positive disruption in the marketplace for this unique product. […]

mediapost.com
Fri, Jun 4, 2021 at 8:22 AM

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16:9: The Greatest Success of This Week’s ISE Is, Perhaps, That It Even Happened

Guest Post: Florian Rotberg, Invidis I must make it clear that ISE 2021 in Barcelona this week was anything but a normal trade fair. Not only because the protocol required regular COVID-19 tests and ID checks, but because ISE took place inside an exhibition hall. And yet, in many ways, the ISE’s pandemic issue somehow felt so normal. […]

sixteen-nine.net
Thu, Jun 3, 2021 at 12:00 PM

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Out-of-Home Traffic is Exceeding Pre-COVID Levels (EMC Outdoor)

Based on the most recent Covid mobility reports released by the Geopath, not only has traffic recovered from its 2020 COVID lows, but Out of Home traffic is exceeding pre-covid levels, surpassing 2019 travel for the same period. […]

emcoutdoor.com
Thu, Jun 3, 2021 at 11:00 AM

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16:9: Submissions Now Sought for Next Global Digital Signage Awards

Submissions are now being accepted for the 2022 edition of the global Digital Signage Awards. Previous awards categories are in place and three new COVID-centric categories have been added, HOPEFULLY as a one-time thing! […]

sixteen-nine.net
Thu, Jun 3, 2021 at 10:00 AM

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Solar Billboards: Answers to Reader Questions (Billboard Insider)

Last week Kevin Conlin of Autonomous Power Solutions talked about trends in the solar billboard market. Today he answers reader questions. How big a set of solar arrays would you need to run a digital billboard? […]

billboardinsider.com
Thu, Jun 3, 2021 at 9:30 AM

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Three Lessons From Wes Gilbreath Sr. (Billboard Insider)

Insider just read The Road Out of Town is a Two-Way Street, The Story of Wes Gilbreath, Sr. & SignAd. Here are three lessons from the book together Wes Gilbreath Sr’s comments. […]

billboardinsider.com
Thu, Jun 3, 2021 at 9:15 AM

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Kinetic France and Hivestack to Programmatically Serve 15,000 Sites (Adweek)

By Stephen Lepitak. Out of Home media planning and buying agency Kinetic France has formed a partnership with Hivestack, a programmatic digital out of home (DOOH) business, to offer a new solution to the French market. […]

adweek.com
Thu, Jun 3, 2021 at 9:00 AM

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FindAnyFilm to Integrate Cinema Showtimes into Ads Displayed on Clear Channel’s Network (FindAnyFilm)

Today FindAnyFilm.com, the industry-owned availability database run by the UK film, TV and video industry’s consumer education body, The Industry Trust for IP Awareness, in cooperation with Sony Pictures Releasing, Powster and Clear Channel, have revealed a UK media first by integrating cinema showtimes into ads displayed across Clear Channel’s 244 Malls Live screens, part of the UK’s leading malls video network. […]

industrytrust.co.uk
Thu, Jun 3, 2021 at 8:00 AM

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Allsee Upgrades Indoor Battery-Powered A-Boards (Allsee)

Here at Allsee, we’re always looking for ways to improve our products and services. That’s why our development process is driven directly by feedback from the people whose opinions matter most – our partners. […]

allsee-tech.com
Thu, Jun 3, 2021 at 6:00 AM

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Why Data Is Key to Understanding the Post-COVID “New Normal” of Transit Advertising (OOH Today)

By Will Farmer, Media and Communications Manager, OOH Today. With the recent lifts in COVID restrictions, advertisers are beginning to adjust to a “New Normal”. Key to this transition is transit advertising. […]

oohtoday.com
Wed, Jun 2, 2021 at 4:30 PM

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How DOOH Can Meet (Newly Vaccinated) Consumers Where They Are (Billboard Insider)

By Norm Chait, Director of Out of home Product and Sales at Ubimo, a Quotient Brand. Vaccinations are increasing steadily with the warmer temperature—and with more Americans getting vaccinated and getting back outside every day, it’s becoming apparent that we’re at the cusp of a “hot vax summer. […]

billboardinsider.com
Wed, Jun 2, 2021 at 4:15 PM

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