Baton Rouge, LA – In conjunction with Pride Month in June, Lamar Advertising, one of the largest outdoor advertising companies in the world, has launched a nationwide campaign across the company’s digital billboard network to celebrate and express support for the LGBTQ+ community. […]
A billboard lease is not a license. That’s the lesson of Justin Management vs Metro Outdoor. Here are the facts. […]
WASHINGTON D.C. – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today released OpenDirect 1.5.1, an update to the specification that will allow OOH media companies to offer premium inventory though an automated workflow. […]
The conjoined Sharp/NEC display company has started formally marketing the projection on switchable glass solution that the old NEC started showing at trade shows about three years ago. The idea is that you have electrically controlled interior glass that can be clear when it needs to be, or switched to opaque – for privacy or as a projection surface. […]
Are you looking to host an outdoor movie night? Here are a few best practices to keep in mind. As summertime gets started, what’s an exciting and fun way to use your outdoor display? […]
When is National Billboard Day? This day will take place on June 1 of each calendar year. What is National Billboard Day? […]
The mini-ISE in Barcelona came and went in a blink, it seems, and while the two-day event ended there earlier today, the organizers already have a photo gallery up. […]
Publisher’s Note: On Friday May 28, after most of the Country had already taken off for a hard earned, early Memorial Day weekend, the OAAA released its ‘Mission.’ The ‘OAAA Mission’ signed by Anna Bager, President and CEO of the OAAA, which was released to its members, can be read in its entirety below. […]
By Chris Cowlbeck, General Manager, IBOUSA LLC. Over the last week or so, there has been a flurry of stories floating around and many of you have asked me to share what the IBOUSA comments were. Today Anna Bager released a statement that nicely summarizes what we can expect from OAAA as our industry trade organization. […]
The metering of access into stores and appointment-based retailing that came up by necessity in the past 15 months will stick around, in some fashion, so digital signage solution providers will likely see more and more demand for queue management tools. Those can be built – which can be expensive and time-consuming, and probably hard. […]
Today is hot and humid in Valdosta, GA. In South Georgia and across America — no matter the weather — dedicated operations crews are posting, maintaining, and building billboards. Sometimes overlooked, ops crews personify “essential workers. […]
Integrated Systems Europe is now open in Barcelona – running a small in-person show and a parallel virtual event. It is predictably small – certainly compared against ISEs held in more normal circumstances – and probably attended mostly by people from the region. […]
This review of media choices is for your own edification. Use leading questions in the data gathering stage to determine dissatisfaction with any of their current media choices. “Is (name an OOH attribute) important to you? […]
E-paper digital signs have been used outside for real-time transit stop information and local directories, but I can’t recall them being used quite like they are in the scenic Bavarian village of Oberstdorf. The area is a skiing and hiking mecca, attracting visitors year-round – a lot of them new to the area and filled with questions. […]
Paris, June 1st, 2021 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced the launch of its programmatic offering in France. From July, JCDecaux’s digital inventory in cities and airports will gradually be made available for programmatic buying through VIOOH, a global digital out of home marketplace. […]
