Editors’ Picks

16:9 Podcast: The U.K. Man Who Came Up With the Term Digital Signage Explains His Sin

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT I was scrolling my way through my Linkedin feed recently when I stumbled across a post from a guy who said he was the inventor of the much-debated term digital signage, with a bio photo that showed him wielding a bottle of champagne that was about the size of a golf bag. Clearly, I needed to speak with this guy. […]

sixteen-nine.net
Tue, May 18, 2021 at 3:00 PM

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16:9: CRI Feeling Chip Shortage; Big Rollouts Delayed

When I put out a request for reader insights about the global chip shortage and the impacts on businesses, I maybe should not have been surprised by the lack of response. I had a few who were willing to share, but only off the record. It’s one of those debates many companies are probably having about being transparent about news that’s probably bad and definitely uncertain. […]

sixteen-nine.net
Tue, May 18, 2021 at 2:00 PM

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Clear Channel Announces Debt Offering and Extension of Shareholder Rights (Billboard Insider)

Insider noted two recent announcements from Clear Channel Outdoor. Extension of voter rights – Insider wrote back in May 2020 of CCO’s adoption of a one year shareholder rights plan. A shareholder rights plan is also called a poison pill. […]

billboardinsider.com
Tue, May 18, 2021 at 2:00 PM

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Outfront Media Teams With Color of Change to Fight Injustice (Digital Signage Today)

Outfront Media Inc. is partnering with Color of Change, a national online racial justice group, to increase awareness of the group's fight against injustice toward people of color. As part of the collaboration Outfront is providing billboard assets across the U.S. […]

digitalsignagetoday.com
Tue, May 18, 2021 at 1:45 PM

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IBO Adds Another Enterprise Agency Advocate – Will Denton (Billboard Insider)

Following the IBO Spring Denver conference, Chris Cowlbeck, General Manager of IBOUSA announced expanding their efforts to focus on revenue streams with one of the areas to provide tools and access to the IBO COOP Speedway to advertising agencies. […]

billboardinsider.com
Tue, May 18, 2021 at 1:30 PM

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16:9: Burnley’s Historic Football Venue Getting Massive LED Upgrade

There are lots of examples of huge, buzzworthy LED displays going up in new sports venues – over the pitch and in some cases being all or much of the facade. […]

sixteen-nine.net
Tue, May 18, 2021 at 1:00 PM

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16:9: Hamburg Pop-Up Bike Store Uses LCD Video Wall to Drive Specialized Brand

LED gets all the attention for video walls these days, but there are still retail projects going in that take advantage of the lower cost and resolution of narrow bezel LCD displays. This is a pop-up store in Hamburg, Germany, run by Concept Cycles but built for the premium partner brand Specialized. The 300 sq. […]

sixteen-nine.net
Tue, May 18, 2021 at 12:00 PM

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16:9: Display Week: DSCC’s Analysis Suggest MicroLED a Niche Product; Manufacturing Challenges Remain

MicroLED has received a ton of buzz in digital signage circles the last 2-3 years because of the proposition of building big seamless video walls that look as good as LCD or OLED. The big barrier to widespread adoption has been cost – driven in part by a need to make production more efficient and speedy, while also minimizing production flaws. […]

sixteen-nine.net
Tue, May 18, 2021 at 10:45 AM

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16:9: Display Week: Sun Vision Display Touts Outdoor LCD Display With Up to 95% Less Energy Usage

This a demo video from the SID Display Week virtual stand for an Illinois company called Sun Vision Display, which is showing an outdoor-rated LCD display that uses reflective LCD technology. The company uses reflective LCD technology to work WITH bright sunlight, instead of cranking up the brightness on a conventional LED backlight array to overpower sunlight’s glare. […]

sixteen-nine.net
Tue, May 18, 2021 at 10:30 AM

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Clever Ways Tobacco Brands Avoid Legal Dispute When Advertising (Movia Media)

Although there are strict measures and regulations imposed on tobacco brands, they still advertise their products legally. These brands are able to maneuver and bypass the rules creatively. They can get consumers engaged with their ads through tremendous spending, not only on advertising, but also on sponsorships, events, promotions, premiums, and other marketing strategies. […]

movia.media
Tue, May 18, 2021 at 10:00 AM

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Smoothie King Moves Into 21st Century With Samsung Digital Displays (Commercial Integrator)

Thanks to Samsung’s digital display technology, several Smoothie King locations in the Southern and Midwestern U.S. were able to optimize visual presentation and help support a drive-thru business that served the vast majority of customers during the pandemic. […]

commercialintegrator.com
Tue, May 18, 2021 at 8:00 AM

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Enmedio Deploys Quividi’s Platform on Digital Screens (OOH Today)

Bogota – Quividi, the world’s leading audience & campaign intelligence platform for DOOH & Digital Signage, and Enmedio, Colombia’s leading Digital Signage Integrator and DOOH network operator, announce the extension of their strategic partnership. The two companies have been collaborating since 2010, providing the highest fidelity audience data to the Colombian DOOH market. […]

oohtoday.com
Tue, May 18, 2021 at 6:00 AM

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16:9: Now Semiconductor Supply Threatened by Spike in Taiwan Covid-19 Cases

One small, positive note about the global semiconductor shortage was how a lot of the supply comes from Taiwan, which has largely kept COVID-19 out of the country and normal operations. Until now. The Taiwan-based tech publication Digitimes reports that island country is now dealing with a spike in case counts, with 335 new infections logged on Monday. […]

sixteen-nine.net
Mon, May 17, 2021 at 4:00 PM

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Kevin Gephart on Dealing With Agencies (Billboard Insider)

My thoughts about dealing with ad agencies are confined to local agencies. Ad agencies are not clients; they are spokespeople for clients. They are due all the respect, ideas, follow-through, and accountability afforded any spokespeople. […]

billboardinsider.com
Mon, May 17, 2021 at 3:00 PM

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Why Multiple Ad Exposures Are a Necessity (AdQuick)

In marketing (and even in love), repetition is key.  Study after study has shown that consumers need to be exposed to advertising messaging multiple times before they are inspired to take action. But this well-known maxim is just the beginning of the story, and it’s important to consider the details. […]

adquick.com
Mon, May 17, 2021 at 2:30 PM

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