Andy Goodman, President of AGE Advertising, has 34 years experience siting and developing billboards. Today he talks about what makes a good billboard site and the most difficult site he ever developed. Andy Goodman, President, AGE Advertising How did you get started in site development. […]
We all have a part to play in the fight against climate change. As marketers, we have a unique opportunity to help increase awareness, drive understanding, and inspire action. We also have an obligation to act, ourselves. […]
VIOOH, a global digital out-of-home marketplace, has announced its expansion into the Australian market. The announcement: Leading global digital out of home marketplace VIOOH, today announced its expansion into the Australian market, partnering with JCDecaux Australia to enable its premium digital inventory to be traded programmatically. […]
What makes an advertisement stand out and sink in depends on how well it resonates with its audience. A message that can tap into consumers’ emotional, cognitive, and behavioral dimensions stands a better chance of being noticed and remembered. So how can a brand find its way into this deeply personal space? […]
The Royal Navy has launched a recruitment campaign for its most classified division, the Submarine Service, appearing on larger format digital screens in London, Manchester and Birmingham this week. Created by Engine and following on from the success of their recent TV spots, the interactive outdoor campaign both hides and reveals its message in ‘QR code pixilation’. […]
Samsung Electronics is inviting all customers, partners and fans of Samsung’s digital signage to visit the latest in its series of Virtual Experience (VX) Showcases, focused on control room environments. […]
MH Outdoor has closed two acquisitions: Price Advertising and Tennessee Valley Advertising. Price was a family owned firm with 48 billboard faces in west central Alabama. Tennessee Valley Media was established in 2012 as a division of Tennessee Valley Printing Co. […]
Touch Taiwan is now running in Taipei – with an in-person exhibit hall and with virtual components aimed, at least in part, on foreign buyers who reasons we all know can’t get to the almost COVID-free island country. There are reasons to pay attention because a big chunk of the digital signage display and playback hardware business emanates from Taipei and its surroundings. […]
That secret sauce? Digital signage. Whether inside or out, it’s supplying marketers methods to reach customers where the greatest impact is – on location. […]
What the latest mobility trends tell us about OOH advertising’s near future The COVID-19 pandemic isn’t in the rear-view mirror quite yet, but there is a lot of optimism brewing about life returning back to normal—or at least, some semblance of it. One of the leading indicators of this is consumer mobility, which has recently returned to its pre-pandemic levels across the country. […]
AT&T’s downtown Dallas redevelopment project is getting closer to a full opening. The effort was held back by the challenges of the pandemic last year, even as some elements have been up and running. The Dallas-based telecommunications company’s project at its headquarters includes an updated campus-like feel and new restaurants. […]
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT If you spend any time on Linkedin, or even platforms like Instagram and Twitter, you’ve likely seen quick videos of LED displays somewhere in Asia that are using anamorphic, three-dimensional creative to get viewer attention. We’ve seen spaceships look like they are emerging from the screen. […]
Can an out of home client refuse to pay if there is a delay in posting a billboard or if they allege that a sales rep misrepresented benefits of the advertising? No. That’s the lesson of OUTFRONT Media vs Hart and Associates. […]
My time as a professional journalist has given me the opportunity to cover some very cool and historic stories, including some of the first recreational marijuana sales on the East Coast. What struck me inside those stores was the immense amount of technology, like digital signage, self-service kiosks, professional sound systems, access management, security cameras and more. […]
Many are planning technology overhauls to carry them into the next decade By Filip Cogghe, Director of Transportation, EMEA, – Aviation & Public Transport, Sharp NEC Display Solutions. In 2019, the transportation and aviation sector was already beginning its next technical revolution – or, at least, a technical renovation. […]
