Last week I reviewed the first 4 parts of a killer OOH sales proposal: Needs and Objectives Rationale. Why Out of Home Why Your Company Today I’ll cover the last four parts of a killer sales proposal. 5. Creative Clients spend 80% of their efforts on “where” to advertise and only 20% on “what” to advertise. […]
Capturing the Expansive History of Out of Home—Duke University Archives. The Resource of Outdoor Advertising Descriptions 2.0 (ROAD 2.0) project includes images related to outdoor advertising from the twentieth century. It began as a metadata-only database in 2003, funded by a grant from the National Endowment for the Humanities. […]
I’m a big fan of what PORTL is doing with its remote display system, for use-cases like new luxury watch launches and demos done by a Swiss firm for a recent trade show many time zones away in Shanghai. The timepiece firm IWC used PORTL’s display and software system to have its CEO and rock star watchmaker present and interact with buyers in real-time at a show called Watches and Wonders. […]
The Texas Legislature is in session, and as the case far too often, it is demonstrating how to pass an unconstitutional law. The subject of the constitutional shenanigans this time is so-called “bandit signs,” those pesky paper signs illegally placed on trees, utility poles, street medium, and other sites in the public right of way. […]
Digital signage doesn’t have to be extra-large or immersive to make a huge impact. Just ask the players from the 2020 World Series champion Los Angeles Dodgers, who found the boxes containing their championship rings taken to a whole new level with mini video screens inside when they opened them. […]
Hat Tip – Sound and Video Contractor A Hong Kong company has started showing a display system that uses suspended LED strings – with each light emitter mapped and addressable – to create motion visuals that have volume and dimension. The system from LED Pulse is called Dragon O. It can be scaled up to fill a room or stage. […]
As new COVID-19 cases have stabilized and vaccination rates are on the rise, cities across the country continue to gradually reopen. The latest phase of reopening’s in New York and Chicago include the allowance sporting events with spectators. Professional teams in New York City and Chicago are promoting the long-waited return of their in-person games on our out-of-home advertising networks. […]
By Stephen Lepitak. One of Britain’s largest media and entertainment groups, Global, has increased its digital inventory for programmatic buyers by adding advertising space across the London Underground and National Rail. The new additions mean the company now reaches 95 million people a week. […]
Out of Home financing is a specialized form of finance. To save you the time and trouble of having to educate your lender on the ins and out of out of home here’s an alphabetical list of 51 out of home lenders prepared by SignValue and Billboard Insider. We’ve included contact info for the five out of home lenders that advertise in Billboard Insider. Advertising in Billboard Insider signals expertise and a commitment to out of home. Please patronize them first because Billboard Insider wouldn’t exist without their advertising. Full disclosure: Billboard Loans, LLC. […]
At AdQuick, we’re proud of the work we do everyday to connect people in the real world to the brands, causes, and social movements they care about. One example we’re particularly proud of is the Justice for Breonna Taylor crowdfund campaign, which recently received creative recognition from the Muse Awards. […]
There is now enough activity and demand in the area of all-in-one, bundled LED displays to warrant marketplace research and analysis, with a new report from the global research firm Omdia looking specifically at this narrowly-defined product category. […]
By Adam Powell. While other mediums have focused on their core offerings during the pandemic, out of home has been reinventing itself. A privacy-first industry lies ahead. […]
While COVID-19 has begun to recede in a few areas, restaurants in many regions will still have to deal with restrictions. From social distancing requirements to reduced indoor seating, there is a lot to keep up with. Digital signage has helped many restaurants make this transition more easily, such as one McDonald's franchisee. […]
By Douglas Cordova, VP, Business Development at Wrapify. This is going to be a biased article. I love the Out of Home industry and have since the day I started in it almost 12 years ago. […]
OOH industry organization welcomes four new members to its Board of Directors and elects two board members to its Executive Committee. Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced the election of four new members to the Board of Directors, and welcomed two Executive Committee members. […]
