Editors’ Picks

CMO: How JCDecaux is making advertising “dynamic by default”

Chief marketing officer of JCDecaux Essie Wake details latest data-driven creative optimisation and audience management tools. ‘Dynamic by default’ is fast becoming the catchcry for JCDecaux’s chief marketing officer, Essie Wake, as the business extends its data-driven offerings and audience-based approach in response to Australia’s fast-changing out-of-home landscape. […]

cmo.com.au
Mon, Mar 1, 2021 at 11:44 PM

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JCDecaux launches a data-driven tool that helps improve effectiveness of OOH creative (AdNews)

By Chris Pash. OPTIX uses machine learning to review visual effectiveness to predict performance, providing advertisers with an understanding of what elements of their creative are driving the most engagement and viewer attention. […]

adnews.com.au
Mon, Mar 1, 2021 at 11:39 PM

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President of Kinetic Canada Riina Clydesdale shares insights on common misconceptions about programmatic DOOH and on static vs. digital OOH (COMMB)

How does audience segmentation work when using programmatic OOH? Q: What kind/type of data sources are used? Audience segmentation for programmatic DOOH is done in the Demand Side Platform (DSP). […]

commb.ca
Mon, Mar 1, 2021 at 11:30 PM

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San Jose says partially no to digital billboards on freeway-facing privately-owned sites (Billboard Insider)

The San Jose City Council is removing from the city’s list of top priorities plans to add new digitals signs allowing private property owners to erect free-standing billboard structures on freeway-facing sites, allowing smaller digital billboards on city-owned land in the public right of way and building-mounted signage opportunities in downtown and North San Jose. […]

billboardinsider.com
Mon, Mar 1, 2021 at 7:18 PM

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LA Planning Commission opposes billboard rules that would allow relocation and conversion from static to digital (Billboard Insider)

By Marnie Christine Cody Ware, Attorney, Hamlin Cody. At the hearing on 2/25, the Planning Commission voted against “Tier 3” sign districts rejecting the notion of relocations and conversions on public or private property. In short, the Commission completely disregarded directives from the City Council and its Planning and Land Use Committee (PLUM). […]

billboardinsider.com
Mon, Mar 1, 2021 at 7:11 PM

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Lamar Revenues Down 7% in 4Q 2020 (Billboard Insider)

Lamar’s rural billboard plant is recovering fastest from Covid and the company is resuming capital expenditures and acquisitions. Here are the results of Lamar’s fourth quarter 2020 earnings release and conference call. Revenues declined by 7% to $429 million. […]

billboardinsider.com
Mon, Mar 1, 2021 at 7:06 PM

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16:9: Wraparound DV LED Ribbon Tops New Frictionless Hudson Shop At Love Field In Dallas

Here’s more evidence that DV LED is mainstreaming – an LED header ribbon display on a grab’n’go newsstand at Dallas Love Field Airport. Located post-security near Gate 10, the Hudson Nonstop stand opened up on Feb. 22, offering contactless shopping that uses Amazon’s Just Walk Out technology (the kind used at Amazon Go stores). […]

sixteen-nine.net
Mon, Mar 1, 2021 at 3:36 PM

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16:9: Skykit Partners With Verizon Reseller On LTE-Based Digital Signage Solution

The Minneapolis digital signage solutions provider Skykit has partnered with the wireless connectivity integrator Source Inc. on a service built around LTE cellular broadband. Source is a big Verizon Business reseller and this solution plays to the idea of making signage workable in locations where terrestrial broadband is hard to find or, well, crappy. […]

sixteen-nine.net
Mon, Mar 1, 2021 at 2:20 PM

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16:9: Samsung Launches First All-In-One Self-Service Kiosk

Samsung has broadened its reach in QSR and retail by introducing its own 24-inch interactive ordering screen – starting in South Korea but intending to bring it to other markets. Samsung Kiosk – thumbs up for the to-the-point name – is an all-in-one LCD with a touch layer, using an SoC as the player and running Tizen. […]

sixteen-nine.net
Mon, Mar 1, 2021 at 8:28 AM

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How to use digital signage to improve safety in schools (Samsung Insights)

By: Dave Haynes. Educators, administrators and students alike need instant access to emergency notifications while they’re on campus, and digital technology is the most efficient way to create real-time communications. Digital signage displays deployed around school facilities and paired with smart software and sensor systems can automatically trigger real-time safety alerts and instructions. […]

insights.samsung.com
Mon, Mar 1, 2021 at 12:10 AM

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Reuters: No Plan B: Japan’s sponsors shelve ads as mood sours over Olympics

Japan’s Olympic sponsors are scaling back advertising campaigns and delaying marketing events for this year’s Summer Games, concerned that public sentiment toward the event is souring amid a fresh wave of COVID-19. Sponsors also worry that organisers have not told them what contingency plans there are in case the pandemic derails the Games again this year. […]

reuters.com
Sun, Feb 28, 2021 at 8:25 PM

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Clear Channel Outdoor Q4 and full 2020 results: Revenue down in Americas and in Europe (PRNewswire)

Financial highlights for the fourth quarter of 2020, as compared to the same period of 2019: Americas: Revenue down 25.3% to $257.8 million. Segment Adjusted EBITDA1 down 35.4% to $94.2 million. Europe: Revenue down 17.9% to $268.4 million. […]

prnewswire.com
Sun, Feb 28, 2021 at 8:22 PM

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Lamar might be moving past the pandemic slump, increases dividend by 50% (Billboard Insider)

Insider’s Take: Another sign that Lamar is moving past the coronavirus slump. Lamar has increased its dividend in each of the past two quarters. March 2020. […]

billboardinsider.com
Sun, Feb 28, 2021 at 8:20 PM

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Update on the regulation concerning elimination of non-conforming billboards by municipalities (Billboard Insider)

Richard Rothfelder, Partner, Rothfelder Falick. Wenatchee and other governmental entities utilize the amortization technique-the compulsory elimination of nonconforming properties such as billboards within a predetermined period of time and without monetary compensation-as a valid exercise of their police power. […]

billboardinsider.com
Sun, Feb 28, 2021 at 8:11 PM

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How self-service kiosk businesses benefit from DOOH advertising technology ( Digital Signage Today )

Movie rental provider Redbox, coin cashing machine operator Coinstar and Five Star Food Service, a convenience services provider, may all be different businesses, but the three share one big goal: to monetize their self-service devices whether it's a kiosk or a vending machine. […]

digitalsignagetoday.com
Sun, Feb 28, 2021 at 3:47 PM

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