Editors’ Picks

PPDS to release new Crestron and Google-powered Philips B-Line 4K pro TV range in North America (AVNation)

First teased at ISE 2020 in Amsterdam, the new Philips B-Line range is PPDS’ most advanced, flexible pro TV line to date, equipped out of the box with extensive, dedicated collaboration features and capabilities, making it the ideal all-in-one solution for a variety of settings and environments. […]

avnation.tv
Wed, Feb 17, 2021 at 12:10 AM

Permalink

16:9: Look Ma, No PC: AdMobilize’s Audience Measurement Running On Samsung Smart Displays

One of the minor but persistent concerns about using the smart digital signage displays now marketed by most LCD manufacturers is that the embedded computing devices didn’t have the power to meet the demands of some projects. […]

sixteen-nine.net
Wed, Feb 17, 2021 at 12:10 AM

Permalink

OOH local study contest is open for entries (OAAA)

Your local sales success stories not only created results for your clients and generated renewals, they also give you a chance to earn extra cash and be featured at the OAAA/Geopath OOH Media Conference in April 2021. This is the sixth year of the local case studies contest to generate quantifiable proof of the value of OOH provides within local ad communities. […]

oaaa.org
Wed, Feb 17, 2021 at 12:08 AM

Permalink

16:9: LCD Panel Prices Up 27% In Last Quarter 2020; Expected To Go Up Another 12% In Q1 2021

It may seem odd in the face of stalled economies and stalled AV projects, but the costs of LCD display products are on the rise, according to a report from Digital Supply Chain Consulting, or DSCC. Demand for LCD products remains strong , says DSCC, at the same time as shortages are deepening for glass substrates and driver integrated circuits. […]

sixteen-nine.net
Tue, Feb 16, 2021 at 11:50 PM

Permalink

UK digital billboard operator Ocean Outdoor swings to loss in 2020 as pandemic batters advertising sector (City A.M.)

By James Warrington. Billboard operator Ocean Outdoor today said it expects to post a loss in 2020 after repeated coronavirus lockdowns devastated the advertising sector. The digital ad firm, which operates sites including Piccadilly Lights, forecast adjusted earnings to fall from £33m to a loss of £400,000. […]

cityam.com
Tue, Feb 16, 2021 at 11:47 PM

Permalink

16:9: Survey: Does The Digital Signage Industry Need Its Own Trade Show and Conference?

Some recent conversations and several emails for virtual/online educational and product demo events have me thinking about DSE, and the debate about whether that now-defunct trade show and conference needs a replacement. I’m not sure reviving Digital Signage Expo as it was presented and run the last few years would make sense. […]

sixteen-nine.net
Tue, Feb 16, 2021 at 11:47 PM

Permalink

16:9: Captivate Making Canadian, And Then US, DOOH Ad Screens Available On Broadsign’s Reach SSP

One of the oldest digital OOH media networks in Canada – office tower-focused Captivate – has done a deal to make its elevator and lobby screens available to brand advertisers via the Broadsign Reach supply-side-platform (SSP) Captivate and Broadsign, in announcing the tie-up, say more than 1,800 of Captivate’s displays across Canada have been on-boarded and are now available to more than 30 demand-side-platforms (DSPs) globally, that are integrated with Reach. […]

sixteen-nine.net
Tue, Feb 16, 2021 at 11:47 PM

Permalink

More Cannabis Legalization Brings New OOH Advertising Opportunities (Movia Media)

The advertisement of cannabis is regulated in a very strict and particular manner since its legalization in Canada and some U.S. states. In Canada, there are unforgiving rules and regulations around the advertisement of cannabis not just because it has only recently become a legally used substance, but also because it’s government-regulated like the sale of alcohol. […]

movia.media
Tue, Feb 16, 2021 at 11:44 PM

Permalink

16:9: AV mounting maker Premier Mounts Acquired By Industrial Manufacturer Gamber-Johnson

The AV mounting solutions firm Premier Mounts has been acquired by Gamber-Johnson, described as a leading supplier of rugged mounting systems for fleet vehicles, public safety vehicles, forklifts, semi-trucks, and other mobility applications. “We are looking forward to joining forces with Premier Mounts,” says Brian Wagner, President, and CEO of Gamber-Johnson. […]

sixteen-nine.net
Tue, Feb 16, 2021 at 11:41 PM

Permalink

OOH ad sales tip: Make better pictures and videos of your signs (Billboard Insider)

By John James, Signbird. Many out of home companies don’t allocate enough resources to help their sales team impress potential advertisers. Quality photos and sign video pay for themselves. […]

billboardinsider.com
Tue, Feb 16, 2021 at 7:00 PM

Permalink

Members of IAB SEA+India share their views on top OOH trends in 2021 (IAB SEA+India)

Rise of Programmatic In The Outernet Media. Covid-19 has nudged advertisers to execute audience-led campaigns with shorter turnaround time. Due to uncertainty, no one can be sure what will happen next or what the lockdown restrictions will be like. […]

iabseaindia.com
Tue, Feb 16, 2021 at 12:11 AM

Permalink

Captivate’s DOOH ad inventory can now be bought programmatically via Broadsign Reach SSP (rAVe Pubs)

Broadsign is including Captivate’s network of elevator and large format displays in highly-trafficked office buildings to its programmatic buying inventory via the Broadsign Reach supply-side-platform (SSP). […]

ravepubs.com
Tue, Feb 16, 2021 at 12:10 AM

Permalink

How to find advertisers for your OOH signs: alternative channels (Billboard Insider)

By Kevin Gephart. How to find prospects via associations, Dun and Bradstreet and client referrals. Associations: Pros: They can lift your profile and add credibility especially as a new sales rep. […]

billboardinsider.com
Tue, Feb 16, 2021 at 12:10 AM

Permalink

JCDecaux says its stock has outperformed the media sector in the FTSE4Good extra-financial performance index (Globenewswire)

JCDecaux SA (Euronext Paris: DEC) announced it has been listed in the FTSE4Good index by FTSE Russell with a 4.6/5 score, rewarding its environmental, social and corporate governance performance. […]

globenewswire.com
Tue, Feb 16, 2021 at 12:08 AM

Permalink

Digital signage software firm ZetaDisplay renews contract to manage screens in Randstadt’s 60 branches in the Netherlands (Yahoo News)

The contract comprises content and software deliveries to over 60 Randstad branches in the Netherlands. Randstad has been customer since 2014 and is the number one recruitment agency in the world. With the rise of the internet making recruitment information instantly available to everyone, Randstad invested in a digital signage solution to bring the online and the physical worlds together. […]

ca.news.yahoo.com
Tue, Feb 16, 2021 at 12:08 AM

Permalink