Nigel Clarkson, Chief Revenue Officer at Hivestack. The billboard industry – also known as out-of-home (OOH) advertising – earlier this month received a welcome shot in the arm comparable to the good news surrounding the UK’s vaccination efforts. […]
At the brink of another recession, brands want value for their money – which means they are demanding measurable results backed by data. Programmatic can give advertisers more flexibility, allow advertisers to optimise based on location targeting and therefore keep up with constantly changing market conditions. […]
Trailhead Media has purchased Wingate Media’s Tennessee billboards (excluding Nashville). Readers are asking Insider about Trailhead. The company keeps a low profile and flies below the radar. […]
Here’s a couple of big wraparound corner DV LED boards in urban settings that are using anamorphic 3D visual effects to draw the eyes of onlookers. The first is in Kuala Lumpur, Malaysia, on the outside corner of a shopping mall. I’m going to assume this is a JCDecaux-owned or controlled board, because a Decaux contact me me know about it! […]
The is a 72-foot wide direct view LED video wall that’s gone up in the plaza of a new tech-centric real estate development in Atlanta’s Technology Square district. Sensory Interactive did the documentation, procurement, project management, and content development services on the project, and used SNA Displays for the LED. […]
An overview of outdoor advertising spend by format in Malaysia. Digital outdoor ad investment saw 42% growth in 2019 which dropped to a 13% decline to RM292.9m (rate card) in 2020. Static outdoor advertising spend saw a more moderate decline of just 8%. […]
Integrated Systems Europe 2021 has opened up registration today for the big pro AV trade show, still planned for early June in Barcelona. Registration for what’s currently billed as a hybrid live/virtual show must be done online, as there will be no on-site registration for the event, the idea presumably being that asking people to queue presents unnecessary health safety risks. […]
“In bringing Signkick and LiveDOOH together we are able to offer an end-to-end service for all your customer needs. We enable and mix all booking types from traditional ‘always-on’ campaigns through to flexible audience buys, as well as automated and programmatic bookings. […]
By Norm Chait, Director of OOH at Ubimo. In 2020, shopping was very purposeful. Some consumers reduced outings to go to the grocery store and other essential places, but in pre-Covid times, trips were a part of other journeys. […]
Free subscription required; By Troy Yang, Hivestack. 1 Programmatic DOOH is just automated buying. 2 Programmatic devalues DOOH inventory. […]
Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, announces the release of the DB-6600, the company's latest digital billboard solution, featuring additional memory and processing power that better supports the latest trends in programmatic advertising, audience measurement and mobile integration. […]
Nashville-based Uniguest, which does a range of guest-facing things in hotel chains, has again used strategic acquisition to broaden its suite of services, in this case acquiring Janus Displays. […]
Drive-thru technology is helping businesses improve customer service, reduce waiting times and personalise their marketing, as Costa UK has discovered. […]
I suppose they’re competitors, in a way, but I’m still happy to help raise awareness for an upcoming virtual digital signage conference put together by a UK publisher and guided on the day by my industry friends at Systems Contractor News and AV Nation. […]
Along with the purchase, TES acquired the iconic MicroTouch™ brand of touch monitors and is relaunching the company today, bringing back a cultural icon that created the world's leading touchscreen technology nearly 40 years ago. […]
