Walmart (NYSE: WMT) renamed its advertising unit to Walmart Connect. WMT is expanding the advertising offering that has three main pillars. […]
With the Super Bowl only a few days away, the anticipation is definitely heightening. But this Super Bowl looks very, very different from all those that have come before it. The crowd capacity will be radically reduced, there will be no Super Bowl parties, the coaches and staff members on the sidelines will be masked up, and the players will all be Covid tested. […]
This is a relatively small office block somewhere in Seoul that has LEDs embedded in the architectural glass, and transforms into a public art piece once it gets dark. The tech is from a Korean company – G-Smatt. In the US, it is GLAAM America. […]
Email pitches come in day and night from lesser known Chinese DV-LED display manufacturers, showing me their versions of displays and infrastructure. I look at them, but it’s rare when there’s anything new to write about. And really, most of the people e-mailing seem to want me to batch-order product. […]
Fifteen years ago, I sat down and knocked out this post: I have been hanging around in the digital screen media/digital signage/captive audience networks industry since the very early days. […]
By Rajiv Raghunath. Using a set of six common measures, 280 of these frames, across all OOH media owners, have been identified as The Primers which are the best in the country for scale, impact, audience delivery and the wow factor. The Primers definition is based on a rigorously tested strategy developed over the past six months. […]
The London Underground, also known as the Tube, is one of the most convenient ways to travel to, from, and around central London. With 150,000 commuters entering the Tube network each hour, the advertising potential is remarkable for any type of brand. […]
On the immediate heels of word today from AVIXA that it is shifting its InfoComm trade show from June to October this year, Integrated Systems Europe has released a statement saying it is staying the course with its plans for a June 2021 show. But, the show says it will make a final go/no go decision by March 1. […]
The feds propose changes to the thick Manual that regulates traffic signs. What does this mean for out of home media? The federal government is affirming/reinforcing that traffic signs are for traffic control, not advertising. […]
The Company intends to use the proceeds from the Notes, together with cash on hand, to redeem $940 million in aggregate principal amount of its 9.25% Senior Notes due 2024 and (ii) pay related transaction fees and expenses. […]
How OOH has benefited from advances in technology like no other medium. Hear how media has been freed from the restrictions of the past via new pipes, cloud-based delivery, 5G, larger OLED screens, and new forms of consumer connection like TikTok, podcasts and streaming. OAAA’s Anna Bager hosts, engaging Rishad in this essential session of insights and inspiration. […]
The digital billboard was booked programmatically through TPS Engage, a platform that lets you buy hourly slots on hundreds of thousands of billboards all over the world. How it all started: On Thursday, the billboard was booked to play a 15 second ad for 10 plays during 12-1pm. The total cost of the campaign was $18.71. […]
With location data leading the way when audience movements remain unpredictable, programmatic enables campaigns to activate with a shorter turnaround time and contextual messaging capabilities. Partnerships between Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs) have also picked up resulting in more inventories available in the media marketplace. […]
Based on Scenic’s IRS 990 forms: Revenues increased 1.5% to $815,000 for the year ended March 2020. The net surplus declined from $65,094 during 2019 to 11,246 during 2020 due to increased expenses. Scenic President Mark Falzone earned a salary of $183,000/year in 2020 up from $163,000 in 2019. […]
On Monday, February 1st, Migros opened its Voi Cube - a staff-free supermarket - in the canton of Solothurn. It is the first shop to open in Switzerland without any employees, reports Swiss news outlet 20 Minutes. Customers use an app to register before purchasing, before choosing their products and checking out independently using hand sensors. […]
