Editors’ Picks

Big media trends and why Rishad Tobaccowala believes that OOH is the future of media (Video, 49:45 by OAAA)

How OOH has benefited from advances in technology like no other medium. Hear how media has been freed from the restrictions of the past via new pipes, cloud-based delivery, 5G, larger OLED screens, and new forms of consumer connection like TikTok, podcasts and streaming. OAAA’s Anna Bager hosts, engaging Rishad in this essential session of insights and inspiration. […]

youtube.com
Thu, Feb 4, 2021 at 7:26 PM

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The $18 digital billboard campaign that broke the Internet: “$GME go BRRRRR” (TPS Engage)

The digital billboard was booked programmatically through TPS Engage, a platform that lets you buy hourly slots on hundreds of thousands of billboards all over the world. How it all started: On Thursday, the billboard was booked to play a 15 second ad for 10 plays during 12-1pm. The total cost of the campaign was $18.71. […]

tpsengage.com
Thu, Feb 4, 2021 at 7:25 PM

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Moving Walls Predicts Top OOH Trends To Look Out For In 2021 in Asia (Marketing in Asia)

With location data leading the way when audience movements remain unpredictable, programmatic enables campaigns to activate with a shorter turnaround time and contextual messaging capabilities. Partnerships between Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs) have also picked up resulting in more inventories available in the media marketplace. […]

marketinginasia.com
Thu, Feb 4, 2021 at 7:21 PM

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How much money does Scenic America have to fight the billboard industry? Short answer – not too much (Billboard Insider)

Based on Scenic’s IRS 990 forms: Revenues increased 1.5% to $815,000 for the year ended March 2020. The net surplus declined from $65,094 during 2019 to 11,246 during 2020 due to increased expenses. Scenic President Mark Falzone earned a salary of $183,000/year in 2020 up from $163,000 in 2019. […]

billboardinsider.com
Thu, Feb 4, 2021 at 6:30 PM

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Opportunity for digital signage? Switzerland opens first supermarket without employees (The Local)

On Monday, February 1st, Migros opened its Voi Cube - a staff-free supermarket - in the canton of Solothurn. It is the first shop to open in Switzerland without any employees, reports Swiss news outlet 20 Minutes. Customers use an app to register before purchasing, before choosing their products and checking out independently using hand sensors. […]

thelocal.ch
Thu, Feb 4, 2021 at 6:18 PM

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16:9: Austrian Shoe Outlet Gets Beyond The Rectangle With Interesting Video Wall

This is a really nice outlet shoe store in Feldkirchen, Austria that has an interesting mosaic video wall at the checkout and service area, and works other displays into the store fixtures. Designed by umdasch Store Makers, the legero united “shoemakers outlet” puts four brands – legero, superfit, VIOS and Think! – under one new roof in the circle-shaped store. […]

sixteen-nine.net
Thu, Feb 4, 2021 at 8:15 AM

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16:9: Cowboys Kit Out Home Stadium With More Than 1,000 New LG Displays

The fit-out is pretty standard concession and concourse stuff, but it’s hard to ignore a digital signage project that involves more than 1,000 screens in one venue. The NFL’s Dallas Cowboys play their games at AT&T Stadium, which upgraded its fan areas with a few truckloads of LG commercial displays. […]

sixteen-nine.net
Thu, Feb 4, 2021 at 6:27 AM

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Bill would let any billboard in Utah become electronic (KSL News Radio)

By Mary Richards. SALT LAKE CITY — A bill is moving forward that would allow any of the billboards in Utah to be turned into an electronic or digital billboard. […]

kslnewsradio.com
Thu, Feb 4, 2021 at 12:31 AM

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LG Business Solutions has a new head of marketing (Sign Media)

LG Business Solutions USA has appointed a new head of marketing for digital signage, hospitality solutions, information technology (IT) products, and solar modules. Prior to joining LG, tech industry veteran David Bacher worked at HP Inc., for 21 years, where he held marketing positions, most recently as global head of marketing for the company’s 3D print and digital manufacturing businesses. […]

signmedia.ca
Thu, Feb 4, 2021 at 12:08 AM

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How to Trigger an Emotional Response Using OOH (Movia Media)

Being human means we are emotional beings who are constantly balancing the emotional and logical inner workings of our brain. This is especially true when it comes to the decision-making process. […]

movia.media
Thu, Feb 4, 2021 at 12:08 AM

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Electronic billboards could get the go-ahead across Utah (FOX13)

By: Max Roth. SALT LAKE CITY — A bill that passed its first hurdle in a Senate Committee will tell local governments they can't restrict billboard companies that want to transform traditional signs to digital screens. Utah has more billboards than most other states and the billboard industry is influential in both major political parties. […]

fox13now.com
Wed, Feb 3, 2021 at 11:44 PM

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Utah Lawmaker Pushes Back Against Accusation That Billboard Industry Receives Special Treatment (NPR KUER)

By Emily Means. Depending on who you ask, billboards in Utah are good for business or they ruin the state’s scenic views. The debate over the large advertising rectangles continued Tuesday in a Utah legislative committee. […]

kuer.org
Wed, Feb 3, 2021 at 11:41 PM

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Daktronics LED Displays: 17 Consecutive Years of Keeping Score at the Big Game

This year's championship game will mark the third time Raymond James Stadium has hosted the Big Game under the bright lights of Daktronics LED displays. […]

blog.daktronics.com
Wed, Feb 3, 2021 at 11:40 PM

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Seeking Alpha: Owner of Link Media Outdoor – Boston Omaha: Under-The-Radar Small-Cap Opportunity For Long-Term Investors

Boston Omaha has quietly been investing in building a strong portfolio of well-run, cash-generating businesses in its short time as a public company. The management team thus far has proven to be effective capital allocators and currently has a significant amount of cash at their disposal to continue making strategic investments. […]

seekingalpha.com
Wed, Feb 3, 2021 at 11:36 PM

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The Development of Dynamic DOOH Advertising (Movia Media)

Emma Leishman. Digital Out-of-Home (DOOH) advertising has been increasing in popularity and scope over the past five years. This is because the medium has become easier to use, more creative, and better at targeting any given demographic more precisely. […]

movia.media
Wed, Feb 3, 2021 at 2:00 PM

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