by Brian Rappaport, Founder/CEO Quan Media Group. User generated content can be almost 10 times more influential than influencer content for consumers in their purchase decisions, according to Social Media Week. Does it work the same for public service announcements? […]
The overall adex for Malaysia dipped from RM13.5 billion to RM11.5 billion in 2020 as a result the COVID-19 pandemic. Out of the RM11.5 billion, approximately RM1.3 billion came from OOH (8.7%) and DOOH (2.5%), according to AIMS Research. This represented a drop from RM1.4 billion in 2019. […]
Insider’s Take: The refinancing notice follows recent debt offerings from both Lamar and OUTFRONT. Two likely reasons for the Clear Channel refinancing. The first is to extend the maturity date on a debt tranche that is due to mature in 2024 until 2028. […]
After igniting chaos and mayhem on Wall Street with their GameStop stock purchases, the Reddit community is leveraging technology to spread their message via OOH advertising. One in Times Square New York Friday appeared with the message, “GME Go Brrr.” This message refers to a popular internet meme that uses “Brrr” to signify the sound a money-printing machine makes while in operation. […]
An online community of retail investors from Reddit is in an investment war with hedge funds over GameStop stock (NYSE: GME). As this movement has grown, the community has gotten more creative in calling for its members to hold the stock, and not to sell until the stock value of the company has grown to previously unthinkable heights. […]
Who are new members of Congress on the committee important to out of home (OOH) advertising? Four mayors, eight women, a Marine, and one Waffle House waitress. Seventeen newcomers were assigned to the US House Transporation & Infrastructure Committee (seven Democrats and 10 Republicans). […]
By THE TIMES EDITORIAL BOARD. The JCDecaux contract expires at the end of 2021. Transit advocates have called on the city to put bus riders first this time. […]
By Taylor Stevens. Utah cities and counties that prohibit digital billboards could see those regulations rendered moot under a new bill that received favorable recommendation from a House committee on Tuesday. […]
AdQuick has signed a deal with rideshare giant Lyft to manage its cartop advertising on Lyft Halos in New York City and Lyft's Divvy bike share kiosk advertising inventory in Chicago. "Lyft's Halo cartop advertising technology enables brands to increase their reach in New York City with hyper-targeted, digital cartop advertising," said Michael Hudes, Head of Growth at Lyft Media. […]
Insider’s Take: Those of us who have worked with Native American Councils on their sovereign land know that the state is going to lose this battle. The state has already lost once in court and that trend should continue as they try to move forward with getting the signs taken down. […]
Formetco’s Replace Your Face is a billboard financing program aimed at the innovative independent operators that adopted digital billboards early on. The program gives those operators the ability to finance all aspects of replacing aging faces for one low monthly payment while also offering a turnkey replacement service. […]
Demand for ads on Taxi cabs is making a comeback according to Curb Taxi Media (Curb), the largest provider of taxi media nationally. Curb had its entire digital taxi top inventory fully sold out for Q4 2020, a first since the start of the pandemic. Curb’s footprint includes 1,200 digital screens (NYC), 15,000+ static tops, and 22,000+ TaxiTV screens nationally. […]
by Laurie Sullivan. Iván Markman, chief business officer at Verizon Media, and Jean-Christophe (JC) Conti, CEO of VIOOH, have joined the global trade group’s board of directors. It’s not easy to join the board. […]
SageNet, a Tulsa-based managed network services and cybersecurity solutions provider, has acquired Convergent, the longtime digital signage solutions provider operating out of suburban Atlanta. Convergent will now be branded as Convergent, a SageNet Company, and the leadership in Atlanta and Toronto will “operate as usual as the integration process proceeds. […]
Oliver Deane, Director of Commercial Outdoor & DAX at Global. Future Proof is the marketing podcast from Kantar and Saïd Business School, Oxford University. People listened to more radio during 2020, especially during periods of lockdown. […]
