Provantage Media Group CEO Jacques Du Preez believes there will soon be consolidation and formalisation of OOH media ownership in the big African markets. “We will also see a rapid expansion of DOOH, as well as the combination of it and MOOH over the next few years. […]
By Beth Warren, SVP Marketing and Retail Practice – Creative Realities Inc. and Board Member of DSF.org Click and Collect. Also known as BOPIS [Buy on-Line Pick Up Instore or Curbside] is an experience that is here to stay. […]
by Bradley Cooper. COVID-19 will likely not go away completely into 2021, and as a result some of the trends that grew during 2020 such as touchless interactivity, temperature screening, virtual receptionist devices and more will grow into massive trends going into 2021. Digital Signage Today spoke with Tomer Mann, EVP at 22Miles. […]
It is taking forever, but at some point we will all go back to a new version of normal retailing and other routine, day-to-day activities. That will also mean a return of interesting in simple but effective things like interactive merchandising. […]
Omnicom and Havas remain the only major ad networks that use external agencies for the bulk of outdoor media buying. Publicis Media has moved its out-of-home buying into its own agencies – ending a 27-year relationship with Dentsu’s Posterscope. […]
Insider’s take: If the economy grows by 6% in 2021 look for out-of-home to grow about about 10%. US out-of-home revenues were growing almost twice as fast as the US economy in the two years before covid. Insider expects that trend to continue when covid abates. […]
OUTFRONT Media Inc. (NYSE: OUT) today announced that two of its wholly-owned subsidiaries priced a private offering of $500.0 million in aggregate principal amount of 4.250% Senior Notes due 2029 (the "notes"). The notes are to be sold at an issue price of 100.0% of the principal amount. […]
Ken Altena, commercial banker and out-of-home lender from Seattle, WA. Here are Ken’s thoughts on the Lamar refinancing. On January 7, 2021, Lamar Media Corp., a wholly owned subsidiary of Lamar Advertising Company, agreed to sell $550 million of 3.625% Senior Notes due 2031 through an institutional private placement. […]
Patrick Kilduff, Partner, Tarter, Krinsky and Drogin. Insider notes that Kilduff’s comments should not be taken as legal advice. For that you should consult your own attorney. […]
CES 2021 is on, but it is virtual, so there’s no jammed trade show in Las Vegas and we will all likely see far fewer broadcast news stories about the buzzworthy, crazy or purpose-deficient gadgets being launched annually at this circus. The show is indeed on, though, and the big tech companies are still using the event as the launch platform for consumer electronics goods. […]
The Chinese electronics firm TCL is very much a consumer-driven company, but what happens with TVs often finds its way to commercial display design. It is CES this week and the firm announced a range of new products, including new miniLED-based TVs that show where that technology best fits on the commercial side of displays. […]
These annual awards recognize the best “work that wins” in the digital signage industry and include impressive projects. We hate we didn’t get to share these awards with you in person and we invite you to join us in recognizing the amazing nominees and winners at the DSF 2020 Awards LAVNCH & LEARN. […]
Samarpita Benerjee interviewed OOH executives. The festive season, while holding a lot of expectations, did not see the kind of enthusiasm from advertisers as was expected. Everyone was in the ‘let’s-wait-and-watch’ phase, with brands being cautious of spending too much on advertising. […]
Under the liquidity contract entered into between JCDecaux S.A. […]
In a nutshell, these new MiniLED displays are still LCD-based televisions that will sit in price and performance between the budget end of the market and the more premium space that OLED televisions currently occupy. […]
