Editors’ Picks

First Amendment Case Involves Mobile Billboards in California (Billboard Insider)

By Richard Hamlin, Hamlin Cody. Simi Valley is a city northwest of Los Angeles.It prohibited parking mobile billboards on city streets unless they also qualified as “authorized emergency or construction-related vehicles.”Bruce Boyer would park mobile billboards throughout the city.The city police either impounded or threatened to impound the billboards. Mr. […]

billboardinsider.com
Tue, Oct 20, 2020 at 5:24 PM

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Val Morgan Outdoor touts its programmatic DOOH tech, cites ‘Minority Report’ (Mi-3)

Every newcomer to DOOH since 2002 feels obliged to refer to the Minority Report movie... and/or say "Signs of the Times". A law against those actions would benefit the industry [Ed]. […]

mi-3.com.au
Tue, Oct 20, 2020 at 4:50 PM

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16:9: Korean Firm Embeds LED Displays In Commercial Glass Window Panels

I’ve written and spoken a number of times about direct view LED starting to become a core design consideration – as in do we do the main lobby wall in granite, tile or LED – for the people who design and fit out buildings, stores and other venues. […]

sixteen-nine.net
Tue, Oct 20, 2020 at 2:49 PM

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WARC: During the pandemic, UK consumers grow fond of their local areas and OOH ads

It appears that restrictions have made people more appreciative of their local surroundings and this, in turn, has prompted heightened awareness of out-of-home advertising. […]

warc.com
Mon, Oct 19, 2020 at 6:53 PM

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Canadian DOOH advertising trade body COMMB elects new president

COMMB, the Canadian Out of Home Marketing and Measurement Bureau, has selected Amanda Dorenberg as their new president, effective November 1st, 2020. Rosanne Caron retires at the end of the year as president. Known to many in the out of home (OOH) industry, Amanda worked over the years at Cieslok Media, Dynamic Outdoor, OUTFRONT and most recently at FrontRunner Technologies. […]

commb.ca
Mon, Oct 19, 2020 at 5:49 PM

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16:9: Dutch Digital Signage Software Firm NDS Merges With Longtime French Partner To Chase Smart Digital Buildings Business

The Dutch digital signage CMS software firm NDS (Net Display Systems B.V.) has merged with a longtime partner, France’s LCS, to go after the smart building market. The French partner of NDS for more than 20 years, LCS has been developing and marketing a software platform for Smart Digital Building management, called Crystal, since 2017. […]

sixteen-nine.net
Mon, Oct 19, 2020 at 9:50 AM

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16:9: Raspberry Pi Launches Newest Compute Module, Based On Pi 4; Costs Start At $25

The Raspberry Pi Foundation has released a new, more powerful version of the computing module that, among many things, can be popped into the back of a commercial display to make it smart. NEC Display has embraced the Pi modules as an alternative to the system on chip (SoC) displays favored by the majority of its pro display competitors. […]

sixteen-nine.net
Mon, Oct 19, 2020 at 9:25 AM

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16:9: New Concept Blends Giant, LED-filled Concert Venue With Resort Hotel

The giant recorded music company Universal Music Group (UMG) has announced it is getting  into the destination resort with themed UMUSIC hotels that could be a big, largely unexpected business opportunity for direct view LED vendors and the supporting ecosystem. The hotels are built around large live concert facilities, using a lot of LED in the concert venue and around the property. […]

sixteen-nine.net
Mon, Oct 19, 2020 at 8:49 AM

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How do I get digital signage for my shop or restaurant? (Signagelive)

When Nielsen tracked 120 grocers who use digital signage in their stores, they found that 80% of them saw as much as a 33% boost in sales (compared to using print signs). Digital signage also enabled a 700% uplift in sales of a promoted product. So are you looking to increase footfall and turnover for your business? […]

signagelive.com
Mon, Oct 19, 2020 at 1:44 AM

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Texas billboard operators want fair rules on the relocation and compensation due for billboards displaced by TxDOT highway projects (Billboard Insider)

By Richard Rothfelder, Partner, Rothfelder Falick. Sometimes government agencies, like the Texas Transportation Commission, attempt to implement the types of rules covered by these procedural safeguards, by calling them mere “guidance” or “policy memos. […]

billboardinsider.com
Mon, Oct 19, 2020 at 12:11 AM

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Continued: How to get rid of the trees blocking your billboards (Billboard Insider)

Stott Outdoor’s Greg Redeker says you need to be proactive. How to manage tree issues with a city is going to depend upon many factors, including the city’s attitudes and regulations regarding trees and outdoor advertising. Things are generally easier if the sign was there first and you approach the city with an attitude of collaborative problem-solving rather than blaming. […]

billboardinsider.com
Mon, Oct 19, 2020 at 12:10 AM

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Moving Walls Group’s division LMX to serve contextual DOOH ads to smart vending machine screens in Singapore (Media4Growth)

Kalms’ Smart Vending Machines are equipped with digital screens that can be programmed to serve advertising content. This is part of a new cohort of media assets that are forming the “Outernet”, a term coined by the Moving Walls group to refer to the consumer engagement opportunity when audiences are not looking at their devices. Bridging Digital & Physical World Experiences. […]

media4growth.com
Mon, Oct 19, 2020 at 12:10 AM

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Baltimore Sun: Scenic America’s arguments against new digital billboards in Baltimore

By Ellen Kelly. The Outdoor Advertising Association is one of the most powerful in the country. It hands out over $700,000 in honoraria to congressmen and gives millions in campaign donations and offers free political billboards. […]

baltimoresun.com
Mon, Oct 19, 2020 at 12:10 AM

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How Total Spend by U.S. Advertisers Has Changed, Over 20 Years (Visual Capitalist)

Total advertising spend in the U.S. is estimated this year to see a brutal decline of almost 13% and is unlikely to return to previous levels for a number of years. Total Spend by U.S. […]

visualcapitalist.com
Sun, Oct 18, 2020 at 5:47 PM

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Recap of day three of the DPAA’s Video Everywhere Summit held October 13-15, 2020 (rAVe Pubs)

By Leah McCann. The OOH industry as a whole, McKay started, has started to invest a lot in data. Radical shifts in behavior this year led to key learnings that people are spending more time locally, as opposed to in key cities, she added. […]

ravepubs.com
Sun, Oct 18, 2020 at 5:44 PM

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