Editors’ Picks

How the pandemic has changed OOH audience behaviors (Clear Channel Outdoor via Billboard Insider)

By Campbell Keller, Director of Product Development, Clear Channel Outdoor. One of the behaviors arising from COVID-19 shelter-in-place orders was the uptick in time spent consuming content across all screens. According to Nielsen, Americans streamed 85% more minutes of video in March 2020 compared to March 2019. […]

billboardinsider.com
Tue, Sep 15, 2020 at 6:58 PM

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Traffic is down the most in big cities; and other trends seen in Geopath DMA reports (Billboard Insider)

Here’s a list of the 20 DMA’s with the largest decline in average daily miles travelled. They are almost all large cities. Laredo is the exception. […]

billboardinsider.com
Tue, Sep 15, 2020 at 6:54 PM

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Lyft Grants Adkom Exclusive Rights to Sell NYC Car-top Ad Screen Inventory (Billboard Insider)

Earlier this month Lyft made Adkom the single source for agencies to buy its New York City car-top digital ad screen inventory, which represents the majority of NYC’s live digital taxi-top inventory. Adkom VP of marketing Daniel Fleischer told BI about the deal. What’s important about the Lyft deal? […]

billboardinsider.com
Tue, Sep 15, 2020 at 6:44 PM

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Kinetic UK integrates its trading platform with Hivestack’s programmatic DOOH DSP (OOHToday)

Kinetic's partnership with Hivestack integrates advanced DSP technology that can programmatically activate DOOH screens at scale worldwide into the Journeys platform. […]

oohtoday.com
Tue, Sep 15, 2020 at 6:41 PM

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AP News: Transit OOH network Vector Media to use StreetMetrics’ real-time location data from vehicles and anonymized mobile devices

The integration will enable Vector to deliver measurement of transit advertising campaigns and attribution insights. Vector and StreetMetrics will use technology that mines real-time location data from vehicles and anonymized mobile devices, to measure the actual reach and impact of campaigns and include insights about the exposed audiences’ demographics and affinities. […]

apnews.com
Tue, Sep 15, 2020 at 6:30 PM

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16:9: ISE Formally Confirms 2021 Show Delayed To June, Still In Barcelona

The Integrated Systems Europe organizers have now pushed out a formal statement, confirming the February event is postponed and the new date is targeted for some time in June 2021 in Barcelona. […]

sixteen-nine.net
Tue, Sep 15, 2020 at 5:52 PM

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16:9: Huge Samsung 70,000 Halo LED Display Used For First Time At LA’s New SoFi Stadium

The NFL is now into its season and one of the new venues is SoFi Stadium in LA, which has, among many things, a 70,000 sq. ft. LED halo videoboard hanging over the playing surface. […]

sixteen-nine.net
Tue, Sep 15, 2020 at 12:25 PM

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UK-Based DOOH Tech Firm UniLED Joins DPAA

UniLED provides the Digital Signage and DOOH industry with a range of market leading products and services, from ad-serving and verification technology to 24/7 monitoring and support. […]

dpaaglobal.com
Tue, Sep 15, 2020 at 9:22 AM

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Programmatic DOOH 101 Part I (Video panel 59:22, by OAAA)

In the online world, one ad placement equals one impression. In OOH, a single ad placement can reach multiple people. Do you know how? […]

Editorial
Tue, Sep 15, 2020 at 12:10 AM

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How DOOH network Maxx Media uses Talon’s data for better audience measurement (More About Advertising)

Maxx Media has collaborated with Talon to use Ada – Talon’s proprietary data management platform – to identify audience movement and profile for their Reading Lights digital OOH screens, located at the main entrance to Reading Station. […]

moreaboutadvertising.com
Tue, Sep 15, 2020 at 12:08 AM

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How digital signage software provider Navori is tackling the pandemic crisis (DSToday)

Florent Hediard, global marketing manager at Navori Labs. Q. What are your customers looking for in digital signage during COVID-19? […]

digitalsignagetoday.com
Tue, Sep 15, 2020 at 12:08 AM

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Recent OOH personnel changes (OOHToday)

Quan, Project X, Wilkins, Evergreen, Publicis, Starlite, Intersection, Citi, Global, Jimmy John's and Booyah. Stephanie Cannon is appointed Director of Client Partnerships at Wilkins Media. Randall Beard appointed as Chairman of the Board of Directors, Starite Media. […]

oohtoday.com
Tue, Sep 15, 2020 at 12:08 AM

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TfL’s Tube network has been ‘hardest hit’ in outdoor market. How will it rebound? (Campaign)

TfL's ad revenue was down 90% year on year and changing commuter habits may affect advertiser demand even when 'normality' returns to London. […]

campaignlive.co.uk
Mon, Sep 14, 2020 at 6:58 PM

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Should you determine content requirements before choosing your digital signage hardware? (DSConnection)

How do you determine the right hardware to use based on initial conversations, before content needs are finalized? This week’s question is answered by members of the DSE Advisory Board PRO AV COUNCIL “Standardization. Monitors are selected based on need, as are sign players. […]

digitalsignageconnection.com
Mon, Sep 14, 2020 at 6:57 PM

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Startup Algooh Media says it is “the first fully self-serve automated media buying agency for OOH advertising” (Digital Journal)

Recognizing the traditional process of buying OOH is outdated, convoluted, and extremely manual, Algooh Media has set out to do something different to break down barriers and make effective, strategic OOH advertising and marketing campaigns easy. […]

digitaljournal.com
Mon, Sep 14, 2020 at 6:41 PM

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