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Updated in real-time · Friday, October 21, 2016

What is Digital Signage?

Digital signage is also known as: digital out-of-home media (dooh), digital place-based advertising, screen media, screenmedia, electronic signage, narrowcasting, digital billboards and digital displays in retail.

Definition of digital signage by Wikipedia

Digital Placed-Based Media Industry Presentation by DPAA – a brief video explaining what digital signage is.

A Glossary of Digital Signage (Digital Place-based) Media Buying and Selling Terms by DPAA

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