by HUGH CAMERON AND PETER SMYTH. Retail media is now facing its own creative coming of age, and marketers are on notice. Taking a TV commercial and running it on in-store screens misses this relatively new medium’s opportunity and engagement model. […]
Kevin Gephart. Now is the time to prospect for the third quarter of 2024 to pursue, sell, and post by 3Q. […]
Kayla Caticchio. Real-world OOH ads can capture consumers’ attention and guide them toward taking action online, like visiting a company’s website or social media pages, reaching out to a travel advisor, or making reservations through a third-party platform. […]
Indiana-based display manufacturer Neoti is at the big National Association of Broadcasters trade show in Las Vegas this week showing off what it says ... […]
Registration is now open for the big digital signage industry mixer set for June 13th in Las Vegas, during the giant InfoComm pro AV ... […]
The World Out of Home Organization is presenting its second Future Leaders Delegate Initiative at the 2024 Global Congress in Hong Kong, to be held on June 5-7. The Future Leaders initiative was launched at the Lisbon Global Congress in 2023 with ten successful applicants. […]
by Lauren Mcnamara. The industry is at $287.6 million, up from $263.2 million for the same quarter in 2023. Digital OOH revenue accounted for 74.1% of total net media revenue year-to-date, an increase over the recorded 70.7% for the same period last year. […]
DOOH Cross-Border Learning & Cocktails. This DPAA Global session looks at the growing role of digital out of home advertising in today’s omnichannel mix. Leading brands and agencies discuss the opportunities for global marketers to reach the Latin American market using one of today’s fastest growing media. […]
OOHMAA, in collaboration with representatives from the media agency market (Out of Home Buyers Committee) and a Steering Committee, made up of subject matter experts from OOHMAA members, has developed a Verification Standard that will provide transparency of Digital Out of Home (DOOH) campaign delivery and contribute to a strategic pillar for the sector, making the DOOH channel easier to understand and transact. […]
China National Convention Center (CNCC). Beijing InfoComm China attracts top-tier Pro AV and technology innovators keen to expand their market share and professional network in Asia Pacific, as well as senior decision makers from AV and IT channel, and vertical market buyers looking for the latest and most innovative Pro AV technologies and solutions. […]
The site was very tight with setbacks and we had to go around the building.” With the height restriction, we couldn’t do a flag over the building either. Add in the large V and it made more sense for us to fabricate this one in the field around the building. […]
Glass Media is now formally marketing a new retail analytics platform the Dallas company was previewing late last year at Digital Signage Experience. At ... […]
Forty-six projector were sync’d and blended to fill the upper levels of one facade of the Empire State Building in New York with a ... […]
Astral, has renewed its long-standing exclusive advertising partnership with Transgesco, the subsidiary managing advertising operations for the Société de Transport de Montréal (STM). As part of the agreement, Astral is set to launch new products throughout the transportation network, including the deployment of new digital and static products across the entire network in the coming years. […]
The Omdia Q4 2023 Public Display Report reveals that Samsung sold more than two million LCD and LED units last year – a company record – to account for 33% of the global signage market. The company’s growth has been fuelled by the expansion of microLED range The Wall with the addition of products such as The Wall All-in-One and The Wall for Virtual Production . […]
