Place Exchange Expands Programmatic Video Solution for Out-of-Home (DSConnection)
N […]
digitalsignageconnection.com
Tue, Aug 18, 2020 at 10:50 AM
Tue, Aug 18, 2020 at 10:50 AM
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Tuesday, August 18, 2020 Tue, Aug 18, 2020
Digital signage tech firm Dise acquires Instoremedia (DSConnection)
Digital signage companies Instoremedia UK and Dise International AB announce the merger of their business activities to form Dise UK. Instoremedia UK and Dise International AB have today announced the complete merger of their business activities in order to create one of Europe’s premier in-store digital signage and retail experience companies. […]
digitalsignageconnection.com
Tue, Aug 18, 2020 at 10:47 AM
Tue, Aug 18, 2020 at 10:47 AM
How touch screen providers are adapting to post-pandemic era (Allsee)
Using Touch Screens has become an essential part of everyday life around the world. Both users of Touch Screens and businesses love the simplicity and efficiency they offer. This, however, was beforce the coronavirus pandemic hit hard in early 2020 and attitudes shifted almost overnight. […]
allsee-tech.com
Tue, Aug 18, 2020 at 12:10 AM
Tue, Aug 18, 2020 at 12:10 AM
Vistar Media Explains “How Programmatic DOOH Helps Reach Consumers in Today’s ‘New Normal'”
Marissa Bernstein. Vistar has been analyzing movement patterns and changing behaviors to better understand what consumers are doing and how brands can reach them through digital out-of-home. A few of the top questions our clients have come to us with include: What does the new normal look like? […]
info.vistarmedia.com
Tue, Aug 18, 2020 at 12:08 AM
Tue, Aug 18, 2020 at 12:08 AM
Tips on how to create OOH content based on research (Billboard Insider)
Eddy Herty, VP, National Creative Director of OUTFRONT Studios at OUTFRONT Media. If we lean on what we know about ourselves, people in general, what’s been proven we’ll find objective truths about how we work, how we function that can help guide our clients to a successful campaign. […]
billboardinsider.com
Tue, Aug 18, 2020 at 12:08 AM
Tue, Aug 18, 2020 at 12:08 AM
Monday, August 17, 2020 Mon, Aug 17, 2020
Deal makers say out-of-home company valuations have not declined (Billboard Insider)
Max Drachman, Kalil and Co; Jim Johnsen, Johnsen Fretty; Paul Wright, SignValue; Chris Stark, President, Stark Capital Solutions; Marty Williamson, Williamson and Associates. ... nearly all of our closings right now are happening at retail multiples of normalized cash flows (YE 2019 or some blending to alleviate dips in April and May). […]
billboardinsider.com
Mon, Aug 17, 2020 at 7:11 PM
Mon, Aug 17, 2020 at 7:11 PM
16:9: Seoul District Deploys Smart Transit Shelters With Digital Signage And COVID-19 Counter-measures
A district government in Seoul has installed and switched on 10 smart bus shelters they say are safe to huddle in – with protection against the coronavirus AND the elements. The glass-walled transit stops in the Seongdong-gu district check body temperatures at the door, blocking entry if you are running a fever. They also have UV disinfection lamps, and hand sanitizer dispensers. […]
sixteen-nine.net
Mon, Aug 17, 2020 at 7:10 PM
Mon, Aug 17, 2020 at 7:10 PM
New Zealand’s largest locally owned OOH operator Go Media chooses Seedooh tech to verify DOOH campaign delivery
Seedooh is a fully independent technology platform specifically designed, built (and proven at market scale in Australia) to provide complete and standardised reporting for buyers and sellers in the Out of Home industry. It is the only fully independent reporting system that provides near real-time, third party verification of display for both digital and traditional formats. […]
seedooh.com
Mon, Aug 17, 2020 at 7:08 PM
Mon, Aug 17, 2020 at 7:08 PM
VIOOH exec explains how DOOH adtech is different from online (Mediatel)
Jon Block, chief product officer at VIOOH, outlines which elements of adtech digital OOH has copied, which it is rejecting, and which it is keeping its eye on for future use They say that “plagiarism is the sincerest form of flattery”. Well, flattery, in its sincerest form, is definitely one of my stronger skills. It got me through school. […]
mediatel.co.uk
Mon, Aug 17, 2020 at 7:00 PM
Mon, Aug 17, 2020 at 7:00 PM
eMarketer promotes its report saying “Programmatic DOOH ad spending is starting to grow, but from a small base”
Summary of this $995 Report: US Programmatic Digital Out-of-Home Ad Spending Will Double in 2020, but Remains Experimental. In June, we published our first forecast for programmatic digital out-of-home (DOOH) ad spending forecast, which we define as DOOH ads that are transacted and fulfilled via automation. […]
emarketer.com
Mon, Aug 17, 2020 at 6:52 PM
Mon, Aug 17, 2020 at 6:52 PM
OOH legal case: Public interest and ‘fairness’ should prevail over retroactive application of law (Billboard Insider)
By Richard Rothfelder. I just finished a big trial for an outdoor advertising company against the State over alleged violations of various administrative regulations, including those imposing a minimum distance between signs and ramps. These types of location, spacing, and proximity regulations are usually pretty straight forward and easy to interpret. […]
billboardinsider.com
Mon, Aug 17, 2020 at 6:34 PM
Mon, Aug 17, 2020 at 6:34 PM
16:9: LG Shows Concept Of Sliding Door With 55″ OLED Display Embedded In Glass
LG’s commercial display wing is circulating via Linkedin a proof of concept of a sliding access door for retail and publicly accessible buildings that has a transparent OLED embedded between sheets of window glass. […]
sixteen-nine.net
Mon, Aug 17, 2020 at 10:13 AM
Mon, Aug 17, 2020 at 10:13 AM
Sunday, August 16, 2020 Sun, Aug 16, 2020
OUTFRONT’s CFO on how the company is recovering from the effects of the pandemic; analyses OOH market trends (Billboard Insider)
Matthew Siegel, EVP and CFO, OUTFRONT Media. I think there’s opportunities for consolidation and I do think financial distress will accelerate that. I haven’t seen any assets change hands yet. […]
billboardinsider.com
Sun, Aug 16, 2020 at 7:28 PM
Sun, Aug 16, 2020 at 7:28 PM
Brisbane Times: oOh! Media asks staff to volunteer for pay cut extension
oOh! Media has asked staff to take a smaller pay cheque until the end of the year as the billboard company tries to cope with low demand from advertisers. Employees at oOh! […]
brisbanetimes.com.au
Sun, Aug 16, 2020 at 7:14 PM
Sun, Aug 16, 2020 at 7:14 PM
Friday, August 14, 2020 Fri, Aug 14, 2020
16:9: Is Anyone Buying All These Digital Covid-19 Devices? Apparently, Yes
Since the pandemic hit, lockdowns started and companies in the digital signage ecosystem scrambled to remain relevant, I have wondered if the pandemic/back to business counter-measure technologies launched by seemingly dozens of companies were actually selling. […]
sixteen-nine.net
Fri, Aug 14, 2020 at 1:03 PM
Fri, Aug 14, 2020 at 1:03 PM