Despite not being regularly out of our homes for the last few weeks, the ‘opportunity to see’ still exists. People have still been leaving their homes, albeit less frequently and for different reasons. […]
There was much rolling of eyes, for many years, when companies in this sector would bring up QR codes as an exciting part of the communication mix. At its silly height, there were highway billboard ads that had QR codes on them – 300 feet away from the people seeing them. […]
JCDecaux SA has partnered with S4M, the drive-to-store platform, enabling advertisers to combine their Out-of-Home (OOH) and mobile advertising activations to drive store footfall. […]
Dave McKenzie, CEO of BOO! Will the Chinese be sued into oblivion for the rest of their years, as the conspiracy theorists play out their rhetoric? Will the trend prophets hit their bulls’ eye, will we really all become bicycle riding, vegan eating, people who are all homeschooled? […]
Three critical actions for marketers navigating uncharted waters: invest for the future health of their brand; find a brand voice that resonates now; and apply spend according to shifting media habits. History shows us that it is in a brand’s best interest to continue to advertise through an economic downturn. […]
JEFF HASTINGS: Fortunately our core business remains strong, so we haven’t needed to make any dramatic pivots. But we have expanded our offering to include new solutions aimed at helping businesses navigate the reopening challenges brought on by COVID-19. […]
Nationwide passenger traffic increased by another 3% for the week ended May 29 according to the Inrix US National Traffic Volume Synopsis #11. Personal travel was 84% of normal for the week ended May 29, up from 81% of normal for the week ended May 22. Traffic has now returned to the level where it was one week after most stay at home orders began to take effect. […]
With the acquisition, Ahoy’s mobile advertising capabilities will become part of both Moving Walls’ out-of-home (OOH) planning platform and Location Media Xchange (LMX), a newly formed company that provides supply-side technology to OOH media owners. This comes during a period when global lockdowns have adversely affected OOH media spends, according to a press release. […]
JCDecaux CMO Essie Wake says the campaign perfectly extends the SCA Shop Local project to the streets where people are now out and about. "Our digital street furniture network provides a highly relevant opportunity for audiences to engage with and support impacted businesses at a local level to help them get back on their feet," says Wake. […]
Plato, Talon's OOH planning and buying platform, has expanded to provide precision campaign planning for marketers operating in industries where advertising activities are regulated and controlled. Key regulated categories of focus for Talon include nicotine, cannabis, alcohol, gambling and others. […]
Joel Chimoindes is vice president at Maverick AV Solutions Europe. Multi-user contact points will be a hot topic in the new normal. Haptics beckon a world of touch-free interactive digital signage, says Joel Chimoindes. […]
Out-of-home (OOH) managed service and ad tech company Billups has released a proprietary interactive OOH exposure map that tracks week-by-week comparisons of consumer movement and exposure in major U.S. markets including New York, Los Angeles, Chicago and San Francisco. […]
Out of Home revenue for the fourth quarter of 2019 saw a decline of -3.1% from £285 million in Q1 2019 to £276 million in Q1 2020. The figures, collated by PwC, show that prior to the lockdown imposed in March 2020 in response to the Covid-19 pandemic, the OOH industry was on track for growth, with 1.8% and 3.8% year on year growth for January and February respectively, versus 2019. […]
by Ken Klein. A federal judge in California says yes -- out-of-home media companies could take down controversial political copy without trampling the First Amendment. U.S. […]
Lamar is the only company which grew revenue faster than expenses. Lamar’s revenues grew 5.8%/year for the past seven years versus growth of 5.5%/year for expenses. A tuck-in acquisition strategy (e.g. […]
