1st, 2nd and 3rd party data and its effect on your DOOH campaign ROI (Measurence)
In out-of-home, data enables buyers to better target the most appropriate audience, while sellers benefit from optimization of their media assets. So what's the difference between 1st, 2nd and 3rd part data? First-party data-- the most valuable among marketers. […]
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Tue, Sep 12, 2017 at 4:04 PM
Tue, Sep 12, 2017 at 4:04 PM