Boosted by cutting edge technology, OOH is poised to create the future of marketing in Japan (Dentsu)
Through the adoption of programmatic OOH advertising, we are beginning to witness the emergence of campaigns that achieve very strong results. Programmatic OOH advertising makes possible the automated delivery of messages that may be customized to reflect how the audience is feeling. This places the traditional OOH media category at the cutting edge of advertising innovation. […]
Thu, Oct 19, 2017 at 11:50 PM