OAAA: OOH delivers more online activity than TV, radio or print, but creative is key
An OAAA Sales Tip Great creative is an important and obvious element for achieving results for any advertiser in any medium. However, recent ROI research emphasizes just how important it can be. Sequent Partners found as much as 70 percent of ROI is attributable to creative quality. […]
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Tue, Jun 27, 2017 at 12:55 AM
Tue, Jun 27, 2017 at 12:55 AM