Digital Signage Expo 2018 to Present “Location Data – Making DOOH Smarter” (AVNetwork)
On Wednesday, March 28 at 9 a.m., Barry Frey, President and CEO of the Digital Place-Based Advertising Association (DPAA), will present a session that will speak to why mobile and location data are changing how and where brands place advertising dollars with the ability to follow the consumer, and how location data and digital out-of-home deliver target audiences most effectively. […]
Tue, Nov 14, 2017 at 5:37 PM