Havas Group’s OOH pure player Adcity launches first global platform for audience planning and programmatic trading (Lbbonline)
A first in the sector, this automated platform provides a unique solution for Adcity clients to help them better identify target audiences and optimize their activation through OOH communication. Adcity Solution now offers an integrated suite composed of 3 pillars: - Adcity Audience Planning; Adcity Audience Trading and Adcity Audience Measurement. […]
Thu, Oct 19, 2017 at 12:55 AM