How OOH is powering the content for celebrities’ social sharing (Billboard Insider)
OOH is increasingly providing the (literal) backdrop for social content. Celebrities like Shawn Mendes, Henry Cavill, and Serena Williams are famously photographing themselves in front of their outdoor displays and posting them on owned social outlets. Thanks to celebrities’ massive social followings, the shared network effect for their brand’s earned media is huge. […]
Thu, Aug 10, 2017 at 5:25 PM