In digital billboard advertising, context is everything: Reno-Depot campaign (Billboard Insider)
To show the range of paint products, Reno-Depot chose the sky as the medium. New technology was then developed by Sid Lee Studio that could precisely match the changing hues of the horizon with signature shades from Reno-Depot’s paint catalogue and an ever changing colour palette. Not only did this open a dialogue with the brand, but the wow factor had people from around the world talking. […]
Sat, Oct 21, 2017 at 12:57 AM