In the contextual ad battle, out-of-home beats broadcast every time (Mumbrella)
Contextually relevant out-of-home is one of the most exciting sectors of the game, simply because it melds an obvious audience consideration set with an actual concrete audience. Think gyms and airports. These contexts offer an audience where their mindset is much less up-for-debate than other media channels. […]
Sun, Oct 15, 2017 at 9:54 PM